[Remote] APAC Web3 Public Relations Lead (Remote)

Note: The job is a remote job and is open to candidates in USA. Serotonin is a leading go-to-market firm specializing in transformative technologies, with a focus on marketing, strategy, and legal services. The Public Relations Lead will execute strategic communications and media relations for APAC web3 clients, collaborating with various teams to create integrated marketing strategies. Responsibilities • Contribute to marketing and communications campaigns, including strategy development, goal setting, tactical planning, research, and execution. • Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels. • Craft compelling content such as press releases, pitches, and briefing materials. • Secure thought leadership opportunities for clients across podcasts, events, and media engagements. • Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies. • Oversee all public relations activities, including handling media inquiries and founder requests. • Leverage and grow media relationships within business and industry sectors to maximize coverage. • Track, analyze, and report PR results, providing comprehensive post-campaign summaries. • Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed. • Provide support for crisis communications when required. • Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery. Skills • 3-4 years of public relations experience, either at an agency or in-house, working with clients in sectors such as crypto, tech, consumer finance, financial services, VC, entertainment, or gaming. • Solid understanding of DeFi, NFTs, and key blockchain protocols. • Genuine interest in and passion for working in the Web3 space. • Demonstrated success in leading and executing impactful public relations campaigns. • Established relationships with media outlets and influencers. • Exceptional writing and editing skills. • Willingness to travel when required. • Ability to excel in a fast-paced, dynamic environment. • Agency experience • Background in crypto, fintech, financial services, or technology • Professional or personal experience within DeFi, NFTs, and Web3 Benefits • Competitive Salary • Remote Work Environment • Travel Opportunities Company Overview • Online recruitment It was founded in 2011, and is headquartered in Johannesburg, NA - South Africa, ZAF, with a workforce of 11-50 employees. Its website is Apply tot his job