[Remote] Ads Specialist

Note: The job is a remote job and is open to candidates in USA. Levitate is dedicated to making a significant impact for its customers, team, and the world. They are seeking a results-driven Ads Specialist to manage and optimize Google Ads campaigns, ensuring performance improvements and clear reporting to clients. Responsibilities Build, launch, and optimize Google Ads campaigns across multiple clients (Search-first; expand into other campaign types when it makes sense) Handle keyword research, campaign structure, ad copy testing, bidding/budget management, and ongoing performance optimization Monitor core metrics (leads, CPL, conversion rate, ROAS where applicable) and make data-driven adjustments to improve results Ensure conversions are tracked properly (calls, forms, bookings, etc.) and troubleshoot when performance data looks off Deliver clear, consistent reporting—what happened, why it happened, and what you’re changing next Identify patterns across accounts and apply wins repeatably Track performance across a large portfolio of client accounts Proactively flag underperforming campaigns, diagnose issues, and recommend fixes to drive steady gains over time Act as a confident, calm marketing partner—explaining results in plain language and setting clear expectations Share recommendations and strategic next steps with a client-first mindset Support setup, verification, optimization, and ongoing performance improvements for Google Local Services Ads (LSA) Help create, manage, and optimize Facebook/Instagram campaigns when needed Skills Proven experience managing Google Ads with measurable performance improvements Strong organizational skills and attention to detail (you'll be juggling a lot of moving parts) Comfortable analyzing performance data at scale and translating it into clear action steps Strong communication skills—especially when explaining results to clients Working knowledge of key marketing tools and dashboards (and the curiosity to dig in and troubleshoot) Basic creative skills are a plus (e.g., Canva) for occasional ad assets or quick visuals Experience with Google LSA setup and performance management Experience with Meta Ads (Facebook/Instagram) campaign management Google Ads certifications (or willingness to earn them) Experience improving lead quality (not just lead volume) Company Overview Levitate develops a relationship marketing platform that provides communication tools and an AI dashboard. It was founded in 2017, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 201-500 employees. Its website is