[Remote] Adoption Strategy Director, K12 (Remote)
Note: The job is a remote job and is open to candidates in USA. Cengage Group is a global education technology company serving millions of learners, focused on driving innovation in education. The Adoption Strategy Director, K-12, is responsible for crafting strategies that secure successful state adoption approvals and expand market presence, employing data-driven insights and collaboration across various teams.
Responsibilities
ā¢ Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines
ā¢ Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively
ā¢ Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements
ā¢ Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements
ā¢ Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements
ā¢ Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions
ā¢ Transform insights into effective plans that boost adoption success rates and hasten market penetration
ā¢ Leverage AI strategically for decision making, content mapping, and rubric evaluations
ā¢ Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns
ā¢ Ensure efficient use of financial and operational resources across state and open-territory initiatives
ā¢ Maintain full P&L accountability for adoption-related initiatives, ensuring financial performance aligns with organizational goals
ā¢ Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization
ā¢ Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories
ā¢ Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator
ā¢ Leverage digital platforms to customize content to align with state-specific standards
ā¢ Provide input on positioning and messaging for digital offerings to support customer needs and compliance standards
ā¢ Monitor market trends related to digital learning to inform future strategies
ā¢ Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization
ā¢ Facilitate cross-functional planning sessions to integrate customer insights and adoption requirements into product development and marketing initiatives
ā¢ Serve as a strategic liaison between adoption requirements and internal execution teams
ā¢ Define and track important metrics such as adoption success rates, market share growth, and revenue performance
ā¢ Provide regular reporting and recommendations for continuous improvement based on data insights
Skills
ā¢ 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
ā¢ Bachelor's degree or equivalent experience required; master's degree or equivalent experience in Education, Business, or related field preferred
ā¢ Experience managing budgets and optimizing prioritization for central initiatives
ā¢ Strong ability to interpret data, build insights, and apply them to strategic decisions
ā¢ Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
ā¢ Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
ā¢ Ability to develop scalable strategies for diverse markets and evolving customer needs
ā¢ Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
ā¢ Ability to travel and be in-market for extended periods during adoption campaigns
ā¢ Master's degree or equivalent experience in Education, Business, or related field
Company Overview
ā¢ Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.
Company H1B Sponsorship
ā¢ Cengage has a track record of offering H1B sponsorships, with 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.
Apply Now
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Responsibilities
ā¢ Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines
ā¢ Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively
ā¢ Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements
ā¢ Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements
ā¢ Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements
ā¢ Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions
ā¢ Transform insights into effective plans that boost adoption success rates and hasten market penetration
ā¢ Leverage AI strategically for decision making, content mapping, and rubric evaluations
ā¢ Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns
ā¢ Ensure efficient use of financial and operational resources across state and open-territory initiatives
ā¢ Maintain full P&L accountability for adoption-related initiatives, ensuring financial performance aligns with organizational goals
ā¢ Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization
ā¢ Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories
ā¢ Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator
ā¢ Leverage digital platforms to customize content to align with state-specific standards
ā¢ Provide input on positioning and messaging for digital offerings to support customer needs and compliance standards
ā¢ Monitor market trends related to digital learning to inform future strategies
ā¢ Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization
ā¢ Facilitate cross-functional planning sessions to integrate customer insights and adoption requirements into product development and marketing initiatives
ā¢ Serve as a strategic liaison between adoption requirements and internal execution teams
ā¢ Define and track important metrics such as adoption success rates, market share growth, and revenue performance
ā¢ Provide regular reporting and recommendations for continuous improvement based on data insights
Skills
ā¢ 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
ā¢ Bachelor's degree or equivalent experience required; master's degree or equivalent experience in Education, Business, or related field preferred
ā¢ Experience managing budgets and optimizing prioritization for central initiatives
ā¢ Strong ability to interpret data, build insights, and apply them to strategic decisions
ā¢ Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
ā¢ Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
ā¢ Ability to develop scalable strategies for diverse markets and evolving customer needs
ā¢ Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
ā¢ Ability to travel and be in-market for extended periods during adoption campaigns
ā¢ Master's degree or equivalent experience in Education, Business, or related field
Company Overview
ā¢ Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.
Company H1B Sponsorship
ā¢ Cengage has a track record of offering H1B sponsorships, with 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.
Apply Now
Apply Now