Regional Sales Manager - SF Bay Area & Western Region
Position Overview
The Regional Sales Manager - SF Bay Area & Western Region represents a curated portfolio of premium brands within an assigned territory, serving as the primary field partner to distributors and select dealers. The role centers on two key product lines: one undergoing a significant brand and product refresh following years in market, and another experiencing strong momentum and rapid growth. This position requires thoughtful brand stewardship, strong distributor relationships, and the ability to balance development, education, and sell-through across multiple lines.
This role is based out of the SF Bay Area with travel throughout the greater territory (Western Canada, PNW, Hawaii).
Key Responsibilities
· Represent and manage a curated portfolio of Lunada Bay Corp. brands, with primary focus on two core lines—one in active revitalization and one experiencing rapid growth
· Serve as the face of the Lunada Bay Corp. brands within the territory, building long-term relationships with distributors, dealers, and select trade partners
· Work closely with distributor principals and sales teams to align priorities, training, and in-market execution
· Support dealer and showroom partners through regular visits, product education, merchandising guidance, and hands-on market support
· Make targeted A&D calls in key markets, focusing on strategic firms, designers, and projects that align with brand positioning and distributor capabilities
· Partner with distributor and dealer teams to support specification influence and project pull-through, while recognizing that final project management and order execution reside with the channel
· Drive sell-through with thoughtful support of product launches, brand refresh initiatives, and select local programs
· Develop and execute territory plans that balance growth, brand integrity, and long-term market development
· Collaborate with internal teams including marketing, customer success team, and operations to ensure consistent and high-quality customer experience
· Track activity, opportunities, and performance using CRM and reporting tools
· Represent the Lunada Bay Corp. portfolio at industry events, trade shows, and design-focused functions as appropriate
· Provide ongoing market feedback on product performance, customer needs, and competitive dynamics
Requirements & Qualifications
· Bachelor's degree or 5+ years of outside sales experience representing manufacturers or rep agencies in tile, floor coverings, wall coverings, textiles, or related premium building materials
· Proven ability to manage multiple brands while maintaining focus on priority lines
· Experience supporting brand refreshes, product launches, or growth-stage product lines preferred
· Strong distributor and dealer relationship experience in design-driven or specialty markets
· Comfortable in a field-based role with regular regional travel
· Consultative, relationship-first sales style with attention to detail and brand presentation
· Highly organized and self-directed with strong territory and time management skills
· Proficient with CRM systems and standard business tools
· Polished communication and presentation skills
Pay range and compensation package
• Base salary: Competitive and commensurate with experience in B2B sales and/or inventory-related roles in building materials or similar industries; may be structured appropriately for full-time or part-time employment. Full-time salary range: $60,000 - $80,000 + commission.
• Commission: Sales Commission in addition to base salary.
Lunada Bay Tile is an Equal Opportunity Employer committed to building a diverse workforce. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.
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The Regional Sales Manager - SF Bay Area & Western Region represents a curated portfolio of premium brands within an assigned territory, serving as the primary field partner to distributors and select dealers. The role centers on two key product lines: one undergoing a significant brand and product refresh following years in market, and another experiencing strong momentum and rapid growth. This position requires thoughtful brand stewardship, strong distributor relationships, and the ability to balance development, education, and sell-through across multiple lines.
This role is based out of the SF Bay Area with travel throughout the greater territory (Western Canada, PNW, Hawaii).
Key Responsibilities
· Represent and manage a curated portfolio of Lunada Bay Corp. brands, with primary focus on two core lines—one in active revitalization and one experiencing rapid growth
· Serve as the face of the Lunada Bay Corp. brands within the territory, building long-term relationships with distributors, dealers, and select trade partners
· Work closely with distributor principals and sales teams to align priorities, training, and in-market execution
· Support dealer and showroom partners through regular visits, product education, merchandising guidance, and hands-on market support
· Make targeted A&D calls in key markets, focusing on strategic firms, designers, and projects that align with brand positioning and distributor capabilities
· Partner with distributor and dealer teams to support specification influence and project pull-through, while recognizing that final project management and order execution reside with the channel
· Drive sell-through with thoughtful support of product launches, brand refresh initiatives, and select local programs
· Develop and execute territory plans that balance growth, brand integrity, and long-term market development
· Collaborate with internal teams including marketing, customer success team, and operations to ensure consistent and high-quality customer experience
· Track activity, opportunities, and performance using CRM and reporting tools
· Represent the Lunada Bay Corp. portfolio at industry events, trade shows, and design-focused functions as appropriate
· Provide ongoing market feedback on product performance, customer needs, and competitive dynamics
Requirements & Qualifications
· Bachelor's degree or 5+ years of outside sales experience representing manufacturers or rep agencies in tile, floor coverings, wall coverings, textiles, or related premium building materials
· Proven ability to manage multiple brands while maintaining focus on priority lines
· Experience supporting brand refreshes, product launches, or growth-stage product lines preferred
· Strong distributor and dealer relationship experience in design-driven or specialty markets
· Comfortable in a field-based role with regular regional travel
· Consultative, relationship-first sales style with attention to detail and brand presentation
· Highly organized and self-directed with strong territory and time management skills
· Proficient with CRM systems and standard business tools
· Polished communication and presentation skills
Pay range and compensation package
• Base salary: Competitive and commensurate with experience in B2B sales and/or inventory-related roles in building materials or similar industries; may be structured appropriately for full-time or part-time employment. Full-time salary range: $60,000 - $80,000 + commission.
• Commission: Sales Commission in addition to base salary.
Lunada Bay Tile is an Equal Opportunity Employer committed to building a diverse workforce. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.
Apply tot his job
Apply To this Job