Regional Field Marketing Manager, field based remote in New York City
Description • Own the entire regional field marketing strategy for the New York City metro area, translating Liquid Death’s irreverent brand voice into unforgettable on-the-ground experiences that drive trial, buzz, and cult-like loyalty among consumers, retailers, and cultural tastemakers. • Build and lead a nimble, high-impact team of brand ambassadors, event staff, and part-time promoters—recruiting, training, and motivating them to embody the brand’s comedic, rebellious spirit while flawlessly executing sampling activations, guerrilla stunts, pop-ups, and retail partnerships across Manhattan, Brooklyn, Queens, the Bronx, Staten Island, and key tri-state suburbs. • Design and deliver 100+ hyper-local events per year—from subway takeovers and skate-park demos to music festivals and comedy shows—ensuring every touchpoint feels like a headline-worthy spectacle that earns organic social reach, press coverage, and word-of-mouth that money can’t buy. • Forge deep relationships with local retailers, bars, gyms, music venues, tattoo shops, and eco-forward organizations, negotiating prime placement, co-branded events, and cross-promotions that put Liquid Death cans in the hands of the most influential subcultures and micro-communities. • Translate field insights into actionable feedback for HQ marketing, sales, and product teams—reporting weekly on consumer sentiment, competitor moves, cultural trends, and ROI metrics so that national campaigns feel authentically “born in NYC” and hyper-relevant to our core fans. • Manage a six-figure annual budget with entrepreneurial scrappiness—negotiating vendor contracts, tracking spend in real time, and proving measurable lift in velocity, distribution points, and social engagement for every dollar invested. • Collaborate with the internal creative squad to develop localized swag, wild postings, and viral stunts that turn sidewalks, rooftops, and bodegas into shareable content goldmines, amplifying Liquid Death’s mission to make healthy hydration as thrilling as a punk show. • Champion the brand’s sustainability mission on the ground—activating beach clean-ups, recycling drives, and partnerships with local nonprofits fighting plastic pollution, ensuring every event leaves both people and planet better off. • Stay ahead of New York’s ever-evolving cultural calendar—embedding Liquid Death into fashion week after-parties, underground comedy nights, sneaker drops, art openings, and esports tournaments before the competition even knows they exist. • Be the face of Liquid Death in the region—speaking at industry panels, hosting influencer ride-alongs, and jumping on stage at surprise gigs to keep the brand’s personality loud, weird, and undeniably authentic. • Leverage data and digital tools to geo-target sampling, measure foot traffic, and retarget event attendees with paid social, ensuring every offline interaction drives measurable online conversion and repeat purchase. • Pilot experimental retail formats—think mobile vending bikes, pop-up “murder marts,” and branded ice cream trucks—testing and iterating at lightning speed to discover the next scalable national playbook. • Maintain rigorous safety and compliance standards across all activations, ensuring permits, insurance, and health protocols are locked down so the only thing shocking about our events is how fun they are. • Celebrate wins loudly—whether it’s a sold-out warehouse party or a bodega sell-through record—sharing recap videos, memes, and behind-the-scenes stories that keep internal teams and external fans hyped on the movement we’re building together. Apply tot his job