Recruitment Marketing Specialist

Company Description Alliance Animal Health is a fast-growing, private equity backed Veterinarian Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service. We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you! This is a remote role based in the US. Candidate must be willing to work EST hours. Job Description We are seeking a dynamic Recruitment Marketing Specialist to join our Talent Acquisition team. This role will focus on developing and executing an innovative mix of job board utilization, posting & sponsorship strategies and paid media campaigns to attract top talent. The ideal candidate will leverage analytics to maximize ROI and enhance our recruitment efforts across various platforms, including Indeed/Glassdoor, LinkedIn, Google Advertising, and iHireVeterinary, while also supporting a select few specialized veterinary industry job boards. Job Board Posting Strategy & Performance Analysis: Develop and implement effective job board sponsorship strategies to optimize visibility and drive candidate engagement for our most critical to fill requisitions. Track and analyze performance metrics to assess ROI and adjust strategies accordingly (qualified leads, cost per lead, etc.). Paid Media Support: Manage, execute, and test new recruitment paid media campaigns, including retargeting, demand generation, and Google Ads campaigns for both national voice and practice specific audiences. Explore and implement advertising strategies on LinkedIn and Instagram to enhance recruitment efforts. Platform Specialization: Leverage Indeed, LinkedIn, and iHire platforms to maximize job postings and candidate reach. Support select veterinary industry-specific job postings, ensuring alignment with industry standards and practices while creating a compelling and differentiated approach to leveraging the job board and maximizing candidate reach and platform performance. Ensure seamless integration or communication between job boards and ATS platform to enhance the candidate experience and streamline application processes. General Marketing Support: Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints. Develop and execute recruitment marketing plans that support hiring goals across critical hospital requisitions. Develop creative briefs for recruitment campaigns to support paid and organic efforts. Create storytelling content in the form of video testimonials, static content, social posts and captions for LinkedIn and other recruitment platforms as needed. Develop practice-level recruitment templates, video testimonials Track and analyze campaign performance, including cost per lead, cost per hire, and source effectiveness. Work cross-functionally with TA, Marketing, and Operations to align messaging and share best practices. Provide marketing toolkits and training to TA partners and practice managers to improve local recruiting support. Qualifications Required Skills and Competencies: Analytical Skills: Strong ability to analyze data and derive actionable insights to improve recruitment strategies. Digital Marketing Expertise: Experience with paid media campaigns, including Google Ads and social media advertising. Job Board Proficiency: Familiarity with job board platforms, particularly Indeed, LinkedIn, and iHire. Project Management: Ability to manage multiple projects simultaneously while meeting deadlines. Communication Skills: Excellent verbal and written communication skills to effectively convey employer branding and job opportunities. Preferred Attributes: Creative Thinker: Innovative mindset with the ability to develop unique recruitment marketing strategies. Detail-Oriented: Strong attention to detail to ensure accuracy in job postings and campaign execution. Team Player: Collaborative attitude with a willingness to support team initiatives and goals. Adaptability: Flexibility to adjust strategies based on market trends and recruitment needs. Qualifications: Bachelor’s degree in Marketing, Human Resources, Business Administration, or a related field. 2+ years of experience in recruitment marketing, digital marketing, or a related field. Proven track record of managing successful paid media campaigns and job board strategies. Additional Information Why Join Us At Alliance Animal Health, you’ll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. You’ll join a collaborative marketing team dedicated to delivering impactful, community-driven campaigns that make a difference for pets and their families. Compensation: Up to $90,000 base salary + 10% annual bonus target WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER. Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin