Public Relations Manager – Influencer Marketing

Job Description: • Own day-to-day experiential visibility and relationship management • Manage incoming invitations and experiential opportunities for talent • Maintain direct communication with event partners, hospitality contacts, and experiential stakeholders • Lead targeted pitching and outreach for tentpole activations including New York Fashion Week, Art Basel, and similar cultural moments • Build and maintain tentpole-specific contact lists based on prior experiences and strategic growth targets • Manage and distribute newsletter to maintain warm relationships with experiential partners and industry stakeholders • Maintain comprehensive photo archive including Getty, event photography, talent-provided assets, and press images for website, social, and media use • Track talent location and availability to optimize invitation and hospitality outreach • Own traditional press strategy, list building, pitching, and earned media outcomes • Develop pitch angles and narrative strategies for talent and brand positioning • Build and continuously expand segmented media lists across traditional press, hospitality, and ad hoc visibility opportunities • Execute traditional press pitching with structured follow-up cadence • Lead individual talent pitching based on specific market visits, launches, or requests • Manage award submissions and speaking applications throughout the year • Prepare talent for press through media coaching and readiness sessions • Cultivate and maintain relationships with editors, producers, writers, and press contacts • Identify timely cultural angles and proactive story opportunities • Own visibility infrastructure and operational discipline • Maintain 100 percent accuracy across media databases, CRM, and outreach trackers • Ensure all outreach is logged in real time • Maintain press coverage archive and placement documentation • Organize pitch drafts, coverage links, asset folders, and media kits • Develop clean reporting dashboards for monthly visibility updates • Ensure photo archive and media assets are updated daily and accessible for press and social • Provide structured communication and advisory support to talent and internal stakeholders • Serve as PR point of contact for talent via Basecamp • Host office hours twice weekly with talent to refine positioning and press readiness • Coordinate interview logistics and internal communications • Provide strategic recommendations on visibility timing and narrative alignment Requirements: • 5+ years of experience in public relations, media, or communications • Demonstrated experience securing traditional press placements • Strong understanding of influencer marketing and digital positioning • Proven ability to build and maintain media relationships • Excellent writing and communication skills • High organizational discipline and operational rigor Benefits: • Monthly pay of $1000 - $1200 depending on experience