Provider Growth Marketing Manager, Paid Search
Job Description:
• Own and scale our paid search channels (Google, Youtube, Bing), managing $xx million budgets and leading channel strategy to hit monthly efficiency and volume targets
• Build a disciplined experimentation program, with a streamlined process for creating, launching, and evaluating new ads, keywords, bidding strategies, and campaign structures
• Collaborate cross-functionally with design, content, marketing analytics, revenue operations, and product marketing to improve funnel performance and strengthen acquisition velocity
• Deliver clear reporting, insights, and forecasting, monitoring channel health daily through annually and translating trends into actionable recommendations
• Partner on new landing pages and conversion experiences, ensuring search-driven users receive a cohesive, high-intent journey from query to conversion
• Stay ahead of the evolving SEM landscape, including platform updates, AI-driven automation, privacy and compliance shifts, GEO/AI Search, and HIPAA-relevant changes affecting performance marketing
Requirements:
• 5-7+ years of experience scaling performance-focused SEM campaigns across Google Ads, Microsoft Ads, or similar platforms, with strong results to back it
• You are detail-obsessed and process-driven; from UTM rigor to keyword structures to budget pacing, nothing slips through the cracks
• You have a persistent testing mindset, always looking for ways to improve efficiency, unlock new pockets of scale, and push the channel forward
• You are highly analytical, comfortable digging into query-level data, attribution, and downstream metrics to derive insights and opportunities
• You demonstrate strong critical thinking and a bias toward action, moving quickly from hypothesis to execution
• Experience in high-growth B2B tech companies or startups is a strong plus
Benefits:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development
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• Own and scale our paid search channels (Google, Youtube, Bing), managing $xx million budgets and leading channel strategy to hit monthly efficiency and volume targets
• Build a disciplined experimentation program, with a streamlined process for creating, launching, and evaluating new ads, keywords, bidding strategies, and campaign structures
• Collaborate cross-functionally with design, content, marketing analytics, revenue operations, and product marketing to improve funnel performance and strengthen acquisition velocity
• Deliver clear reporting, insights, and forecasting, monitoring channel health daily through annually and translating trends into actionable recommendations
• Partner on new landing pages and conversion experiences, ensuring search-driven users receive a cohesive, high-intent journey from query to conversion
• Stay ahead of the evolving SEM landscape, including platform updates, AI-driven automation, privacy and compliance shifts, GEO/AI Search, and HIPAA-relevant changes affecting performance marketing
Requirements:
• 5-7+ years of experience scaling performance-focused SEM campaigns across Google Ads, Microsoft Ads, or similar platforms, with strong results to back it
• You are detail-obsessed and process-driven; from UTM rigor to keyword structures to budget pacing, nothing slips through the cracks
• You have a persistent testing mindset, always looking for ways to improve efficiency, unlock new pockets of scale, and push the channel forward
• You are highly analytical, comfortable digging into query-level data, attribution, and downstream metrics to derive insights and opportunities
• You demonstrate strong critical thinking and a bias toward action, moving quickly from hypothesis to execution
• Experience in high-growth B2B tech companies or startups is a strong plus
Benefits:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development
Apply tot his job
Apply To this Job