Prompt Engineer / Digital Marketing Analyst (Remote)

Responsibilities • AI Prompt Engineering & Chatbot Optimization • Serve as an internal subject matter expert on AI-powered chat, large language models, and prompt engineering best practices. • Develop, test, and refine prompts, system instructions, and conversational flows for client-facing chatbots. • Analyze chatbot transcripts, search intents, failure points, and user satisfaction trends to continuously improve performance. • Create and maintain detailed chatbot personas aligned with brand voice, regulatory constraints, and customer journey needs. • Collaborate with UX, development, and marketing teams to evolve AI features that support conversions, customer support, and product discovery. • Ensure chatbot responses are accurate, compliant, human-sounding, and optimized for clarity. • Digital Marketing Analytics & Reporting Requirements • 4-year college degree from an accredited university. • 2+ years of experience in digital marketing, analytics, AI, or related discipline. • Understanding of SEO, SEM, paid media fundamentals, and web analytics (Google Analytics, Looker Studio, etc.). • Strong analytical and problem-solving abilities; comfortable interpreting complex data and turning it into insights. • Excellent writing skills, able to craft clear, concise prompts and articulate findings effectively. • Creative mindset with curiosity for how people interact with AI and digital experiences. • Strong command of English, including grammar, tone, and brand voice adaptation. • Ability to collaborate across departments and manage multiple projects simultaneously. Preferred • Familiarity with prompt engineering, LLM tools, chatbot platforms, or conversational design preferred. Apply tot his job