Project Manager, Marketing Data & AdTech

Job Description: We’re seeking a seasoned Manager, Marketing Data & AdTech who excels at the intersection of project management, marketing technology, and data. This role is ideal for someone who understands the nuances of AdTech, knows how data flows across teams, and can confidently manage complex, cross-functional initiatives from start to finish. Key Responsibilities Create and maintain the creative project plans. Identify and track the flow of tasks between the creative team and internal clients, including handholding the project through each phase and reporting status. Monitor intermediate and long-term deadlines and key milestones to ensure timely execution. Responsible for asking the right questions tailored to the target audiences; working with the Manager to identify/clarify goals/objectives of creative deliverables, and approvers who will be involved in reviews. Drive and participate in kickoff and follow-up meetings. Research outstanding questions, get content decisions, and gather missing information from creative, marketing, and merchandising groups to ensure accurate scope, requirements, and deadlines before the design team's engagement. Work with the offshore team to drive the executions and provide support if there are any enquiries. What You’ll Be Driving You’ll be leading a mix of evergreen and seasonal projects: Evergreen initiatives include long-term data products like MTA, MMM, XP, and Personalization—these are ongoing and foundational. Seasonal projects are shorter-term but equally complex, often requiring detailed roadmaps and coordination across multiple teams. Think: integrating LinkedIn data into dashboards, or managing handoffs from Media to Measurement to AdTech, BI, and IT. Lead all phases of a project's life cycle, including defining the business need, establishing criteria and business requirements, understanding the impact to the business, and designing and rolling out the project across marketing and data teams. Navigate handoffs between Media, Measurement, AdTech, BI, and IT, ensuring alignment and clarity. Collaborate with stakeholders to define requirements, build capacity, and manage timelines. Serve as a subject matter expert and perform research and/or analysis within assigned projects or categories of business Establish and report on metrics of assigned projects or categories to gauge business value Qualifications Bachelor’s or Master’s degree in Statistics, Data Science, Analytics, Mathematics, Economics, or a related field. 8+ years of experience in Analytics, Data Science, Project Management Must be legally permitted to work in the United States. A thorough understanding and work experience with SQL/Google Cloud Platform (GBQ), Tableau, and Python. Strong analytical skills including demonstrated aptitude with Marketing analysis and ability to generate insight from large and complex data sets – Descriptive, Deep dive, RCA, Insights generation, Reporting, basic ML, business problem solving Strong Domain knowledge of the Retail, CPG, and Supply chain Strong understanding of Jira configurations: workflows, permissions, issue types, and custom fields Good to have – GenAI competencies Strong project management chops—you know how to keep things moving and people aligned. Solid understanding of AdTech and how marketing data flows through an organization. Experience working with marketing teams, data products, and cross-functional stakeholders. Ability to work onshore/onsite, supporting EST hours. Familiarity with MTA, MMM, and other marketing measurement tools. Experience managing data integrations and dashboarding projects. Comfort working in fast-paced environments with shifting priorities. Analytical; Extensive knowledge of statistical methods and modeling Proven success in increasing management roles, handling multiple projects with competing deadlines. Ability to assimilate extensive amounts of detailed data, analyze and summarize vast amounts of information, as well as understand all of the details supporting the analysis The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: USA - Remote - Georgia Brand: Ugam Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you. Originally posted on Himalayas