Product & Regional Marketing Manager - Southern Europe
About FinomFinom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe.Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain.At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption.
You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch
You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption.
You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch
You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption.
You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch
What you'll do
Lead product go-to-market for your markets
Plan and execute product launches for Italy, France, and Spain, ensuring strong market impact and clear positioning. You may also lead international product launches beyond southern Markets, coordinating execution across multiple regions when assigned.
Drive product adoption
Work closely with selected product domains to increase awareness, usage, and engagement after launch. Identify and execute marketing initiatives that strengthen product adoption.
Own regional marketing performance
Track and analyze local marketing performance metrics, identifying & executing opportunities to improve acquisitionin your markets.
Develop strong market insights
Build a deep understanding of customer needs, competitive dynamics, and local market conditions across Southern Europe, and use these insights to shape messaging, campaign strategies.
Shape messaging and campaigns
Develop clear product messaging and creative concepts that resonate with local audiences and support effective marketing initiatives.
Collaborate across teams
Partner with Product, Analytics, Creative, Paid Media, PR, CRM and more to align initiatives and deliver coordinated market impact.
Represent the voice of your markets
Advocate for the needs and opportunities of Southern European markets in product and marketing discussions.
What you'll bring
Product marketing experience
5+ years of experience in product marketing, growth marketing, and/or brand marketing, ideally in fintech, SaaS, or B2B environments.
Strong project leadership
Excellent project management and stakeholder coordination skills, with the ability to lead complex initiatives across teams in a matrix organization.
Execution focus
Highly action-oriented, flexible, and hands-on, with the ability to navigate ambiguity and move initiatives forward.
Market expertise
Strong familiarity with Southern European markets, particularly Italy, France, and Spain, and an understanding of SME customer needs.
GTM leadership
Experience leading product go-to-market initiatives and driving product adoption across markets.
Messaging and creative thinking
Ability to develop clear positioning, compelling messaging, and strong marketing concepts that resonate locally.
Data-driven mindset
Comfortable working with performance data and turning insights into practical growth initiatives.
Language and market fit
Fluency in English is required. Candidates should be native speakers of either Italian and/or French, with strong familiarity with the respective local market.
AI-enabled workflows
Comfortable leveraging AI tools in daily workflows to improve productivity, research, content creation, and campaign execution.Recruitment Process:
- Recruiter Interview
- Technical Assessment
- Case Study Discussion / Hiring Manager Interview
- Bar Raiser Interview
- Final Interview
What You Will Get In ReturnMake a genuine impact on the productJoin our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.Work in the EUEmbark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.Become a stock options holderUnlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.Receive unwavering support and careFinom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.Work & Swim programImmerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.Equal Opportunity Statement At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
Apply Now
You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption.
You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch
You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption.
You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch
You will own the understanding of market performance in your region and help drive improvements across the funnel — from acquisition to activation and product adoption.
You will also partner closely with product teams on the one side & marketing teams on the other to ensure that product launches succeed in your markets and that adoption continues to grow after launch
What you'll do
Lead product go-to-market for your markets
Plan and execute product launches for Italy, France, and Spain, ensuring strong market impact and clear positioning. You may also lead international product launches beyond southern Markets, coordinating execution across multiple regions when assigned.
Drive product adoption
Work closely with selected product domains to increase awareness, usage, and engagement after launch. Identify and execute marketing initiatives that strengthen product adoption.
Own regional marketing performance
Track and analyze local marketing performance metrics, identifying & executing opportunities to improve acquisitionin your markets.
Develop strong market insights
Build a deep understanding of customer needs, competitive dynamics, and local market conditions across Southern Europe, and use these insights to shape messaging, campaign strategies.
Shape messaging and campaigns
Develop clear product messaging and creative concepts that resonate with local audiences and support effective marketing initiatives.
Collaborate across teams
Partner with Product, Analytics, Creative, Paid Media, PR, CRM and more to align initiatives and deliver coordinated market impact.
Represent the voice of your markets
Advocate for the needs and opportunities of Southern European markets in product and marketing discussions.
What you'll bring
Product marketing experience
5+ years of experience in product marketing, growth marketing, and/or brand marketing, ideally in fintech, SaaS, or B2B environments.
Strong project leadership
Excellent project management and stakeholder coordination skills, with the ability to lead complex initiatives across teams in a matrix organization.
Execution focus
Highly action-oriented, flexible, and hands-on, with the ability to navigate ambiguity and move initiatives forward.
Market expertise
Strong familiarity with Southern European markets, particularly Italy, France, and Spain, and an understanding of SME customer needs.
GTM leadership
Experience leading product go-to-market initiatives and driving product adoption across markets.
Messaging and creative thinking
Ability to develop clear positioning, compelling messaging, and strong marketing concepts that resonate locally.
Data-driven mindset
Comfortable working with performance data and turning insights into practical growth initiatives.
Language and market fit
Fluency in English is required. Candidates should be native speakers of either Italian and/or French, with strong familiarity with the respective local market.
AI-enabled workflows
Comfortable leveraging AI tools in daily workflows to improve productivity, research, content creation, and campaign execution.Recruitment Process:
- Recruiter Interview
- Technical Assessment
- Case Study Discussion / Hiring Manager Interview
- Bar Raiser Interview
- Final Interview
What You Will Get In ReturnMake a genuine impact on the productJoin our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.Work in the EUEmbark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe.Become a stock options holderUnlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.Receive unwavering support and careFinom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.Work & Swim programImmerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.Equal Opportunity Statement At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.
Apply Now