Product Marketing Specialist (B2B/DTC) - Behavioral Health Solutions - Hybrid
About the position Responsibilities • Serving as a trusted partner, advisor and collaborator to Cigna Healthcare Behavioral Health Solutions product and sales teams and lead development of how Cigna Healthcare Behavioral Health Solutions stack up against our competitors, differentiated positioning, and how we take them to market. • Develop a strong understanding of buyers’ unique challenges and opportunities and position Cigna Healthcare Behavioral Health Solutions offerings to address and solve key healthcare challenges. • Develop core content on our product capabilities and differentiators in the form of value proposition presentations, sell sheets, RFP responses, case studies, video, and more. • Partner with marketing strategy and execution teams on product launch plans and execution, ensuring that lead-with products are properly positioned in the marketing communications landscape. • Design, manage and keep up to date strategic solutions catalog, and client- and customer- oriented KPIs and clinical outcomes delivered by each of our medical solutions. • Partner with Marketing Insights CoE, strategy, and field to stay current on competitor developments. • Cross functional/matrix management with strong ability to influence others and create accountability to achieve business goals and marketing objectives. • Develop and nurture a high performance, modern marketing culture. Drive a customer-focused culture within Cigna by demonstrating the strategic and financial significance of a business anchored in deep customer, client, and business partner insights and understanding. • Demonstrate Cigna values, including teamwork and enterprise view, and drive a high performance culture • Other assignments as necessary to deliver on enterprise marketing goals. Requirements • Bachelor’s degree, or equivalent experience • 4+ years of marketing or marketing communications experience in both a business to business (B2B) and direct to consumer (DTC) setting • Ability to influence direction and action; build and leverage internal relationships • Goal oriented and personally accountable; resourceful and self-directed • Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions • Open communicator; excellent oral and written communication skills • Customer focus • Strategic mindset • Cultural sensitivity • Strong interpersonal skills • Self-motivated • Able to work under pressure on multiple priorities • Ability to work from a Cigna Group office 3 days a week, as directed by the business • If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. Apply tot his job