Product Marketing Manager – GTM
Job Description:
• Own positioning and messaging for key products and initiatives
• Evaluate product releases and determine GTM approach and priority
• Lead launch framing for revenue and expansion initiatives
• Use product utilization data to draw insights for messaging and enablement
• Build partner-ready narratives that enable selling through integrators
• Develop competitive and migration positioning
• Partner with Partner Marketing on launch communication and enablement
• Lead messaging and value framing for Submeter Billing and ODHVAC products
• Support demand generation and sales with clear use-case storytelling
• Help shape expansion and standardization narratives
• Drive case study and customer proof strategy (written and video)
• Partner with Product on customer interviews and advisory programs
• Turn customer insights into GTM and positioning inputs
• Maintain up-to-date competitive messaging and objection handling
• Refresh key assets based on market changes and GTM needs
• Use AI tools to increase speed, scale, and quality of work
• Continuously improve workflows and content reuse
Requirements:
• 6–10+ years in Product Marketing, GTM, or related roles
• Experience in B2B SaaS; channel or partner-led models preferred
• Proven ability to influence without authority
• Strong positioning and messaging instincts
• Comfort working across Product, Sales, and Marketing
• Customer storytelling and proof development experience
• Competitive analysis and market insight capabilities
Benefits:
• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts (FSA)
• life insurance
• accidental death and dismemberment (AD&D) insurance
• long-term disability (LTD) coverage
• paid time off (PTO)
• 401(k) retirement savings plan
Apply Now
Apply Now
• Own positioning and messaging for key products and initiatives
• Evaluate product releases and determine GTM approach and priority
• Lead launch framing for revenue and expansion initiatives
• Use product utilization data to draw insights for messaging and enablement
• Build partner-ready narratives that enable selling through integrators
• Develop competitive and migration positioning
• Partner with Partner Marketing on launch communication and enablement
• Lead messaging and value framing for Submeter Billing and ODHVAC products
• Support demand generation and sales with clear use-case storytelling
• Help shape expansion and standardization narratives
• Drive case study and customer proof strategy (written and video)
• Partner with Product on customer interviews and advisory programs
• Turn customer insights into GTM and positioning inputs
• Maintain up-to-date competitive messaging and objection handling
• Refresh key assets based on market changes and GTM needs
• Use AI tools to increase speed, scale, and quality of work
• Continuously improve workflows and content reuse
Requirements:
• 6–10+ years in Product Marketing, GTM, or related roles
• Experience in B2B SaaS; channel or partner-led models preferred
• Proven ability to influence without authority
• Strong positioning and messaging instincts
• Comfort working across Product, Sales, and Marketing
• Customer storytelling and proof development experience
• Competitive analysis and market insight capabilities
Benefits:
• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts (FSA)
• life insurance
• accidental death and dismemberment (AD&D) insurance
• long-term disability (LTD) coverage
• paid time off (PTO)
• 401(k) retirement savings plan
Apply Now
Apply Now