Product Marketing Manager, Data, APIs & Workflows

Introduction to Demandbase: Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks - all in one platform. As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase! About the Role: Demandbase is looking for a Senior Product Marketing Manager (PMM) to lead product marketing for our Data, API, and Workflows capabilities, which are foundational to Demandbase’s B2B go-to-market platform. This is a highly strategic role for someone passionate about driving clarity and differentiation around data, technical product capabilities, and automation workflows. You'll define and execute go-to-market strategies, shape positioning and messaging, support revenue teams, and help drive adoption and success of our data, API, and orchestration solutions. This is an individual contributor role reporting to the Senior Director of Product Marketing. You’ll work closely with Product, Sales, Enablement, and Customer Success to ensure our messaging is sharp, our assets are compelling, and our sales teams are enabled. If you thrive on simplifying the complex and driving commercial impact for technically-oriented and automation-focused products, this is the role for you. The base compensation range for this position for candidates in the SF Bay Area is: $151,000 - $227,000. For all other locations, the base compensation range is based on the primary work location of the candidate as our ranges are location specific. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skillset, years of experience, and depth of experience. What you’ll be doing: Positioning & Messaging: Craft clear, differentiated positioning for our Data, API, and Workflow offerings. Develop messaging frameworks and value propositions for multiple personas (e.g., data teams, product managers, CTOs, marketing ops). Launch Strategy & Execution: Own go-to-market planning and execution for Data, API, and Workflow product releases. Work cross-functionally to ensure internal readiness and external awareness. Sales Enablement: Build enablement assets including battlecards, slides, one-pagers, and FAQs. Partner with Enablement to train Sales and CSMs on our Data, API, and orchestration capabilities. Product Narrative Development: Work with Product Management to influence roadmap storytelling and identify value-based narratives across use cases like data enrichment, scoring, ABM activation, automated play orchestration, and custom app development. Market & Competitive Intelligence: Research customer needs, market trends, and competitive positioning to inform strategy. Maintain updated landscape analysis and battlecards. Customer Insights & Voice of Customer: Support VoC efforts and conduct interviews to gather feedback on product-market fit, differentiation, and adoption blockers. What we’re looking for: 5–8 years of experience in B2B product marketing, ideally with 2+ years in a role focused on APIs, data platforms, workflow automation, or technical/embedded products. Ability to translate technical capabilities into compelling, value-based narratives for both technical and business audiences. Demonstrated success supporting go-to-market launches and driving product adoption. Excellent verbal and written communication skills with experience developing messaging frameworks and customer-facing assets. Comfortable working across Product, Sales, Enablement, and Customer Success. Familiarity with customer segmentation, persona development, and competitive analysis. Strong project management skills and the ability to work independently to get things done. Experience with AI/ML-powered products, GTM platforms, or B2B automation solutions a plus. Benefits: We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being. We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most. For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind. Our Commitment to Diversity, Equity, and Inclusion at Demandbase: At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis. We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together. 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