PPC/Paid Ads Specialist/Google/Meta (Remote | F...
Responsibilities • Develop, launch, and optimize high-impact paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads • Perform audience research, keyword targeting, and craft compelling ad copy that resonates • Conduct A/B testing to boost ad performance, landing pages, and targeting strategies • Track and analyze key metrics (like CTR, CPC, CPA, ROAS) to assess campaign effectiveness • Continuously refine campaigns to maximize conversions and improve ROAS • Provide insightful, actionable reports for both the marketing team and clients • Work with creative teams to develop creative ad visuals that captivate audiences • Collaborate with account managers to align campaigns with client goals • Stay up-to-date with the latest industry trends, platform updates and best practices • Perform competitive research to identify new opportunities • Implement fresh strategies to keep campaigns ahead of the curve • Ensure all ads comply with platform policies and client branding standards • Conduct routine audits to maintain accuracy and consistency Requirements • Proficiency with Google Ads, Meta Ads, LinkedIn Ads • Expertise in PPC Strategies, bid management, and audience targeting • Strong analytical skills with tools like Google Analytics • Excellent ad copywriting and data analysis abilities • Bachelor’s degree in marketing, business, or a related field (preferred but not required) Preferred • Google Ads and Facebook Blueprint certifications • Experience with remarketing, display ads and programmatic advertising • Familiarity with CRM Tools (like Go High Level) and marketing automation • Basic understanding of SEO to align paid and organic efforts Benefits • 100% remote – work from anywhere • Unlimited paid time off – because life outside of work matters • All U.S. holidays off – Enjoy time off with your loved ones • Growth-Focused – We invest in professional development • Culture of Celebration – We recognize and reward great work • Grow with Us – Access to ongoing training, industry conferences, and a clear path for career advancement