PPC Specialist (Google + Meta)

Remote Full-time
About the Role
Were hiring a PPC Specialist (Google + Meta) to plan, launch, and optimise high-performing paid campaigns for local service businesses (e.g., painting contractors). Youll own full-funnel performance on Google Ads and Meta Ads, turning data into decisions that drive qualified leads, lower CPL, and improve ROI.
What Were Looking For (Non-Negotiable)
2+ years managing and optimising Google Ads and Meta Ads for lead-generationHands-on experience with Local Service businessesDeep knowledge of campaign structure, keyword/audience strategy, bidding, and creative testingStrong analytics skills with GA4Excellent English communication; highly detail-oriented and deadline-drivenProven track record hitting CPL/ROAS targets and scaling budgets responsibly
If you haven't directly managed Google and Meta campaigns end-to-end, do not apply.
KPIs & Expectations
Hit or beat target CPL and ROAS across Google + MetaConsistent weekly lead volume and pipeline growth for local servicesRigorous A/B testing on creatives, copy, landing pages, and audiencesClear weekly reporting with insights and next steps (not just numbers)Perfect campaign hygiene and documentation in our PM/CRM stack
What You'll Do
Plan, build, and optimise Google Search/Performance Max, Meta Lead/Conversion campaignsDo keyword research, audience building, and competitor analysisWrite compelling ad copy; brief or iterate on visuals; align landing pages for conversionRun structured experiments (bids, budgets, placements, creatives, LPs)Monitor budgets daily; reallocate spend to highest-return segmentsReport performance, diagnose bottlenecks, and recommend improvementsStay current on platform updates and roll out new features tactically
Tools you'll use: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, ClickUp, GoHighLevel (GHL), AgencyAnalytics.
Why Join Us?
Compensation: $1,000 $1,400 USD/monthRemote, supportive, growth-oriented team (we follow the EOS model)Performance raises and bonuses, paid time off, work-from-home flexibilityReal ownership: your work directly impacts revenue and partner success


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