Portfolio Leasing Specialist (Remote)

Position Summary: The Portfolio Leasing Specialist is a hybrid role that combines remote leasing expertise with onsite leasing support across multiple communities. This position is responsible for proactive follow-up, lead management, and application facilitation using our CRM, communication platforms, and pricing tools. While approximately 40% of the role is remote, the remaining 60% will require travel to support communities with onsite leasing coverage, boost occupancy performance, and ensure consistent execution of leasing strategies. Click here to see more about Gray Residential! Key Responsibilities: Remote Leasing & Lead Management (40%) • Manage leads using the CRM platform, ensuring timely and consistent follow-up through text, email, and phone calls. • Engage prospects through personalized outreach using the texting platform and outbound calls to increase conversion rates. • Respond to inbound leasing calls using company-provided phone software, delivering accurate information on pricing, availability, and community features. • Quote pricing using our revenue management system (AIRM) and guide prospects through the application process. • Monitor lead sources and CRM data integrity, providing feedback on traffic trends and leasing opportunities. • Facilitate digital guest card completion and maintain organized, accurate records of prospect interactions. Onsite Leasing & Community Support (60%) • Travel regularly to communities to provide leasing coverage during vacancies, peak traffic seasons, or lease-up periods. • Conduct tours, close leases, and assist with community-level leasing initiatives. • Support onsite teams with marketing, outreach, and resident engagement efforts when present. • Evaluate leasing presentation standards and identify opportunities to improve onsite performance. • Act as a brand ambassador, maintaining professionalism and consistency in leasing execution across communities. Qualifications: • Minimum of 2 years of multifamily leasing experience, preferably in a floating, regional, or portfolio support role. • Strong communication skills with a proven ability to connect with prospects via phone, text, and email. • Proficiency with CRM and communication platforms (experience with Knock, Entrata, or similar systems preferred). • Familiarity with Revenue Management systems, specifically AIRM, with the ability to understand and convey pricing strategies based on market supply and demand. • Flexible and dependable, with the ability to travel up to 60% of the time and adapt quickly to different community environments. • Highly organized, self-motivated, and able to prioritize tasks independently in both remote and onsite settings. • Demonstrated professionalism, integrity, and commitment to delivering exceptional customer experiences. Additional Requirements: • Valid driver's license and reliable transportation. • Ability to work weekends or evenings as required by leasing activity. • Must be able to walk properties, access upper-level units, and ability to lift to 25 lbs. Apply tot his job