Platform Architect, SFMC Enablement

Job Description: Role Summary As a Platform Architect, you bring deep hands-on Salesforce Marketing Cloud (SFMC) Engagement expertise and a strong consulting mindset. Reporting to the Technical Manager, you will guide clients on best practices, provide technical leadership within the Engagement platform, and help design, build, and optimize digital messaging programs across email, mobile, and related channels. This is a delivery-focused architect role. You will lead solution patterns, platform optimization, and technical execution without owning enterprise-wide architecture. You will act as a trusted technical advisor to clients and internal teams, supporting strategic decisions while remaining hands-on within the platform. What You Will Do Technical Solutioning and Platform Support Design and support scalable SFMC Engagement solutions for assigned clients Translate business requirements into clear, implementable technical configurations Conduct platform audits and health checks to identify risks and optimization opportunities Build and refine automations, journeys, segmentation logic, and campaign workflows Develop solutions using AMPscript, SSJS, SQL, and GTL Support REST and SOAP API integrations in partnership with senior technical leaders Maintain a strong understanding of SFMC data architecture including Data Extensions, Automations, Journey Builder, and Contact Builder Client Strategy and Consulting Serve as the primary technical subject matter expert for assigned clients Provide proactive recommendations and guidance on new capabilities and best practices Explain technical topics in clear terms for both technical and non-technical audiences Contribute to client engagement roadmaps aligned to business goals and digital marketing standards Documentation and Knowledge Sharing Create and maintain solution documentation such as workflow diagrams and technical specifications Contribute to internal best practices, reusable assets, and shared delivery standards Document platform patterns and lessons learned to strengthen internal capabilities Collaboration and Delivery Work closely with developers, project managers, strategists, and analytics teams Troubleshoot platform issues and escalate complex problems when needed Stay current on SFMC releases and apply updates to client solutions Ensure reliable, high-quality, on-time delivery across all technical workstreams What You Bring Technical Skills 5 or more years of hands-on Salesforce Marketing Cloud Engagement experience Proficiency in AMPscript, SSJS, SQL, and familiarity with GTL Experience with REST and SOAP API integrations Strong understanding of platform components including Data Extensions, Contact Builder, Audience segmentation, Journey Builder, and Automation Studio One or more Salesforce certifications preferred such as Marketing Cloud Email Specialist, Administrator, Marketing Cloud Consultant, or Developer Experience with SFMC Connector or similar integration methods Background in technical implementation, development, or platform configuration Consulting and Communication Skills Experience in a client-facing or consulting role Ability to communicate technical concepts clearly Strong problem-solving skills and comfort working through ambiguity Ability to lead requirements gathering and technical discovery sessions Domain Knowledge Understanding of digital messaging best practices across email, SMS, and mobile or push channels Familiarity with CAN-SPAM, GDPR, and related compliance requirements The annual salary range for this position is $99,500 - $130,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible paid time off, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live Location: USA - Remote - Colorado Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.