Pinterest Content Creator for DTC Product Brand (Lifestyle + Product Pins)
Description We are a fast-growing DTC consumer hardware brand in the hydration and home lifestyle space (SYPS). We’re looking for a Pinterest content specialist to help us build and grow our Pinterest presence by creating and publishing high-quality, conversion-focused pins. This is not a VA role. We are looking for someone who understands how Pinterest actually drives traffic and sales for ecommerce brands. Our products are visual and lifestyle-driven (bedside setups, desk setups, dorm rooms, small spaces, wellness routines, etc.). Responsibilities You will: Create Pinterest-optimized pin designs (static + idea pins if appropriate) Repurpose our existing product photos and lifestyle images into pins Write keyword-optimized pin titles and descriptions Publish and schedule pins consistently Organize boards and basic keyword structure Collaborate with us on creative themes (bedside, dorm, desk, wellness, apartment living, etc.) Optional (bonus, not required): Light performance reporting (impressions, saves, outbound clicks) What we will provide Product photos and lifestyle images Brand guidelines Website links and product pages Clear creative direction and examples What we are NOT looking for Generic social media managers VA-only profiles People who only repost content without understanding Pinterest SEO Ideal background You have experience: Creating content specifically for Pinterest (not just Instagram) Working with ecommerce or product brands Understanding how Pinterest boards, keywords, and pin formats impact reach Deliverables (initial test phase) For the first 30 days: 60–90 Pinterest pins created and published 5–8 boards properly set up or optimized Basic keyword-focused descriptions on all pins If results and workflow are strong, this becomes an ongoing monthly engagement. Success metrics We will evaluate performance based on: Impressions growth Saves Outbound clicks to our site This role is focused on growth, not just posting. Budget We are looking for a fixed monthly budget in the range of: $100 – $500 per month to start (depending on experience and production volume) How to apply Please include: A short explanation of how you approach Pinterest for ecommerce brands 1–2 examples of Pinterest accounts or pin designs you have worked on Your proposed monthly pin volume Screening question (please answer in your proposal) How would you structure Pinterest content for a product that fits into: bedside setups desk setups dorm rooms wellness routines (Short answer is fine.)