Performance Marketing Specialist - SEM & Emerging Channels

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.WHO YOU ARE:The Performance Marketing Specialist is a data-obsessed digital marketer who thrives on translating performance metrics into actionable media decisions. This role blends hands-on paid media execution (especially SEM) with a heavy emphasis on channel attribution, reporting, and insights. You'll manage and optimize search campaigns, test emerging paid channels, and help build the infrastructure to understand what’s driving real results—across platforms and funnel stages. You’ll be instrumental in evolving our reporting and attribution approach to reduce CAC, optimize spend, and support smarter growth decisions across the business.WHAT YOU’LL DO: Channel Execution OptimizationManage Google and Bing Ads campaigns day-to-day, with a focus on lead volume, cost efficiency, and qualityTest emerging channels (YouTube, Reddit, Spotify, Quora, etc.) and deliver performance assessmentsOptimize bids, budgets, audiences, and creative based on data insightsAttribution AnalyticsOwn day-to-day channel reporting and performance dashboards (in GA4, Looker, Tableau, PowerBi, etc.)Partner on our Developer’s Road Map to improve attribution logic, UTM tracking, and first-party data usageDeliver daily, weekly and monthly performance summaries with insights, not just numbersIdentify multi-touch and cross-channel attribution trends and make data-backed recommendations to shift spendHelp evolve our approach to creative performance tracking, landing page A/B test reporting, and CAC forecastingCross-Functional SupportCollaborate with SEO, Content, and Dev teams to ensure full-funnel alignment and campaign impactFeed insight into creative testing initiatives and help validate what’s working (and why)Building automation or GPT-based solutions for tagging, trafficking, and QAWHAT YOU’LL NEED: 2–4 years in a performance marketing or growth analytics roleDirect experience managing SEM campaigns in Google Ads (Bing a bonus)Strong skills in Looker, GA4, Excel/Google Sheets, and attribution/reporting frameworksFamiliarity with UTM parameters, pixel implementation, and conversion trackingCuriosity to explore underutilized media and deliver tests with clear metricsAbility to connect tactics to business goals—CAC, LTV, and quality outcomesWHAT’S IN IT FOR YOU? Zinnia offers excellent career progression and competitive compensation. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.If you are resident in California, the CCPA applies to you, find the link to the appropriate privacy notice here stating how we collect and use your data in line with CCPA.Originally posted on Himalayas

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