Performance Marketing Manager, Paid Social
About the position
As the Performance Marketing Manager, Paid Social, you will own GlossGenius's two most critical paid social channels: Meta and TikTok. This is a high-impact, hands-on role responsible for driving new customer acquisition, growing our small-business audience, and maximizing return on ad spend.
You will report to the Director of Paid Social and must be commutable to our NYC or SF office locations. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.
Responsibilities
• Own end-to-end strategy and execution for Meta and TikTok: campaign management, ad launches, performance reporting, and optimization
• Architect and scale full-funnel campaign structures — prospecting, retargeting, and lead gen — with a relentless focus on CAC, ROAS, and LTV
• Build and run rigorous A/B and multivariate testing frameworks across creative, audiences, bidding strategies, and landing pages
• Leverage AI tools (e.g., Motion, Pencil, Claude, ChatGPT) to automate reporting, accelerate creative iteration, and reduce manual overhead — AI fluency is how this role operates, not a bonus
• Own budget management, pacing, and forecasting, ensuring optimal allocation across campaigns and segments
• Partner with Creative, Marketing Ops, and Data teams to develop high-performing ad concepts, maintain pixel/CAPI health, and support attribution modeling
• Stay ahead of platform updates and emerging ad formats, proactively testing new features before they become industry standard
Requirements
• 6+ years of hands-on paid social experience on Meta and TikTok, with deep expertise in Ads Manager, Advantage+ campaigns, custom/lookalike audiences, CAPI, and bidding optimization
• Proven track record scaling performance campaigns in a B2B or B2SMB SaaS environment
• Demonstrated, hands-on use of AI tools to meaningfully improve paid social performance
• Strong analytical skills with proficiency in reporting tools (Hex, Looker, Tableau, Amplitude) and comfort working with large datasets
• Experience writing data-driven creative briefs for short-form video and static ad formats.
• Proven ability to manage $750K+/month budgets with precision
• Exceptional communication skills — able to translate complex data into clear narratives for executive and cross-functional stakeholders
Nice-to-haves
• Experience marketing to SMB audiences or within vertical SaaS/fintech preferred
• Proficiency with SQL or other data querying tools preferred
Benefits
• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year
Apply Now
Apply Now
As the Performance Marketing Manager, Paid Social, you will own GlossGenius's two most critical paid social channels: Meta and TikTok. This is a high-impact, hands-on role responsible for driving new customer acquisition, growing our small-business audience, and maximizing return on ad spend.
You will report to the Director of Paid Social and must be commutable to our NYC or SF office locations. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays.
Responsibilities
• Own end-to-end strategy and execution for Meta and TikTok: campaign management, ad launches, performance reporting, and optimization
• Architect and scale full-funnel campaign structures — prospecting, retargeting, and lead gen — with a relentless focus on CAC, ROAS, and LTV
• Build and run rigorous A/B and multivariate testing frameworks across creative, audiences, bidding strategies, and landing pages
• Leverage AI tools (e.g., Motion, Pencil, Claude, ChatGPT) to automate reporting, accelerate creative iteration, and reduce manual overhead — AI fluency is how this role operates, not a bonus
• Own budget management, pacing, and forecasting, ensuring optimal allocation across campaigns and segments
• Partner with Creative, Marketing Ops, and Data teams to develop high-performing ad concepts, maintain pixel/CAPI health, and support attribution modeling
• Stay ahead of platform updates and emerging ad formats, proactively testing new features before they become industry standard
Requirements
• 6+ years of hands-on paid social experience on Meta and TikTok, with deep expertise in Ads Manager, Advantage+ campaigns, custom/lookalike audiences, CAPI, and bidding optimization
• Proven track record scaling performance campaigns in a B2B or B2SMB SaaS environment
• Demonstrated, hands-on use of AI tools to meaningfully improve paid social performance
• Strong analytical skills with proficiency in reporting tools (Hex, Looker, Tableau, Amplitude) and comfort working with large datasets
• Experience writing data-driven creative briefs for short-form video and static ad formats.
• Proven ability to manage $750K+/month budgets with precision
• Exceptional communication skills — able to translate complex data into clear narratives for executive and cross-functional stakeholders
Nice-to-haves
• Experience marketing to SMB audiences or within vertical SaaS/fintech preferred
• Proficiency with SQL or other data querying tools preferred
Benefits
• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team Bonding opportunities - as a distributed team, being able to build meaningful bonds both virtually and in person is incredibly important to us! We are constantly evaluating how we accomplish this and currently, teams are given opportunities to gather in person throughout the year
Apply Now
Apply Now