Performance Marketing
Job Description: • Efficiently scale our customer acquisition • Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value • Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition • Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners to continuously improve performance • Establish foundational marketing processes and practices for scaling acquisition across existing and new channels Requirements: • 3-6 years in performance marketing or user acquisition at a consumer startup (preferably consumer fintech) establishing and scaling paid advertising channels • Editing videos • Sourcing creative • Running ads across some or most of the following platforms, with a strong desire to learn how to operate with full proficiency across all of them. Channels: Social, Search, Display, CTV, Podcast, Direct Mail. Networks: Google, Apple, Meta, TikTok, DSP. Destinations: Web, App. • Triangulating performance using multiple deterministic and probabilistic attribution methods coupled with incrementality tests Benefits: • Offers benefits Apply tot his job