Performance Ad Specialist Needed (Facebook + TikTok) to Move Physical Product Fast
We are a growing consumer product brand in the sports / lifestyle space and are looking for an experienced performance marketing specialist to help us move inventory quickly and profitably.
This role is hands-on and execution-focused, not theoretical. We need someone who can build, launch, and optimize ads across Facebook/Instagram and TikTok, set up working pixels, and create a clear campaign structure designed to drive conversions fast.
Set up and verify Meta (Facebook/Instagram) Pixel
Set up and verify TikTok Pixel
Ensure proper event tracking (View Content, Add to Cart, Purchase)
Create and launch:
Facebook/Instagram ad campaigns
TikTok ad campaigns
Develop a clear campaign structure (testing → scaling → retargeting)
Write ad copy and recommend creative angles that convert
Optimize ads daily based on performance (CTR, CPA, ROAS)
Recommend budgets and scaling strategy based on results
What We’re Looking For
Required:
Proven experience running conversion-focused ads for physical products
Strong knowledge of Meta Ads Manager and TikTok Ads Manager
Experience installing and troubleshooting pixels
Data-driven mindset (you track what matters)
Ability to explain strategy clearly and simply
Preferred (Big Plus):
Experience with Shopify
Experience with TikTok Shop
Experience selling products in the $50–$100 range
Past results showing ROAS, CPA, or revenue growth
Apply Now
Apply Now
This role is hands-on and execution-focused, not theoretical. We need someone who can build, launch, and optimize ads across Facebook/Instagram and TikTok, set up working pixels, and create a clear campaign structure designed to drive conversions fast.
Set up and verify Meta (Facebook/Instagram) Pixel
Set up and verify TikTok Pixel
Ensure proper event tracking (View Content, Add to Cart, Purchase)
Create and launch:
Facebook/Instagram ad campaigns
TikTok ad campaigns
Develop a clear campaign structure (testing → scaling → retargeting)
Write ad copy and recommend creative angles that convert
Optimize ads daily based on performance (CTR, CPA, ROAS)
Recommend budgets and scaling strategy based on results
What We’re Looking For
Required:
Proven experience running conversion-focused ads for physical products
Strong knowledge of Meta Ads Manager and TikTok Ads Manager
Experience installing and troubleshooting pixels
Data-driven mindset (you track what matters)
Ability to explain strategy clearly and simply
Preferred (Big Plus):
Experience with Shopify
Experience with TikTok Shop
Experience selling products in the $50–$100 range
Past results showing ROAS, CPA, or revenue growth
Apply Now
Apply Now