Partnership & Creator Specialist

Job Purpose Responsible for the end-to-end management and strategic development of collaborations with KOLs, content creators, and strategic partners to drive the success of marketing campaigns and earned media. This role requires a strategic thinking layer to identify high-impact collaboration opportunities, manage long-term partner relationships, and execute creative campaigns that deliver measurable brand growth and awareness. Key Responsibilities: 1. Partnership Strategy & Planning Identify and analyze new collaboration opportunities aligned with campaign objectives and brand standards. Provide strategic recommendations for partner/creator selection based on category, niche, and data-driven performance metrics. Design creative collaboration concepts, ranging from content integration and event activation to co-branding programs. 2. Creator & Campaign Execution (End-to-End Ownership) Develop comprehensive creative briefs for KOLs/creators to ensure effective brand messaging and objective alignment. Manage all end-to-end deliverables, including content production, posting schedules, and event attendance, ensuring they are on time. Ensure all creative outputs meet brand guidelines and achieve predefined campaign goals. Monitor and analyze real-time campaign performance, focusing on Reach, Engagement, Sentiment, and Earned Media Value (EMV). 3. Co-branding & Collaboration Handling Initiate and manage strategic brand-to-brand partnerships to expand market reach. Coordinate collaborative campaign activations across both online and offline channels (communities, launch events, etc.). Maintain professional long-term relationships through personalized engagement and strategic gift management. 4. Administration & Legal Coordination Manage the legal aspects of partnerships, including drafting contracts and negotiating terms (timelines, fees, and deliverables). Coordinate with the Legal team to ensure all cooperation documents comply with company policies and legal standards. Maintain an accurate and up-to-date partner database to ensure efficiency for future campaign planning. Your Success Metrics: The total monetary value of media exposure gained through partnerships. Achieving targets for audience reach, engagement rates, and positive sentiment. Contribution of partnership activities to traffic growth or conversion metrics. 100% success rate in administrative processing and timeline adherence. Requirements: Bachelor's degree in Communications, Public Relations, Marketing Communication, or a related field. 1-3 years of experience in partnership management, influencer marketing, or public relations with a track record of end-to-end execution. Strong strategic thinking skills with the ability to go beyond administrative tasks to drive campaign impact. Agile, highly communicative, detail-oriented, and capable of managing multiple projects in a competitive industry.