Part-Time Marketing Specialist (Remote)

Remote Full-time
Overview:
We are seeking a creative and results-driven Marketing Specialist to join our team on a part-time, remote basis. This role is ideal for someone with a strong background in social media, copywriting, and short-form video (reels) production, who is passionate about driving engagement and generating leads.

Key Responsibilities:

Marketing Strategy & Campaigns
• Develop and implement multichannel marketing campaigns across social media, email, search engines, and other channels
• Drive lead generation, brand awareness, and customer engagement
• Research industry trends, competitors, and target audiences to inform strategy

Social Media & Content Creation
• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Create engaging content including posts, captions, and short-form video (Reels, or others)
• Plan and execute content calendars aligned with brand goals

Copywriting & Branding
• Write compelling copy for ads, blogs, newsletters, social media, and campaigns
• Ensure consistency in tone, messaging, and brand voice across all channels

Digital Optimization & Tools
• Optimize website and content using SEO best practices to increase organic traffic
• Manage and update website content (WordPress or similar platforms)
• Utilize marketing automation tools for lead nurturing and audience segmentation

Analytics & Performance Tracking
• Track, analyze, and report on campaign performance using tools like Google Analytics
• Monitor KPIs and continuously optimize campaigns based on data insights

Requirements:
• Minimum 3 years of proven experience in digital marketing or related field
• Demonstrated success through portfolio or case studies (required)
• Strong expertise in social media marketing, content creation, and copywriting
• Experience producing and editing short-form video content (Reels, TikTok, etc.)
• Solid understanding of SEO, analytics, and multichannel marketing strategies
• Familiarity with tools such as Google Analytics, WordPress, and marketing automation platforms
• Knowledge of Facebook Ads and Google Ads
• Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator) or similar tools
• Ability to manage multiple projects and meet deadlines independently in a remote setting
• Strong analytical thinking and problem-solving skills
• Excellent references required

Preferred Qualifications:

· Experience working with small businesses or startups

· Knowledge of social media analytics tools and scheduling platforms

· Basic design skills (Canva, Adobe, etc.)

What We Offer:

· Flexible remote work environment

· Opportunity to grow with a purpose-driven brand

· Creative freedom and input on strategy

Pay: From $30.00 per hour

Benefits:
• Flexible schedule

Work Location: Remote

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