Part-Time CRM & Loyalty Marketing Manager (Retail / Coffee – In-Store Focus)
About Us We operate a 5-location specialty coffee business in San Diego focused on high-quality coffee, food, and customer experience. The majority of our revenue is generated in-store, not online. Role Overview We are looking for a hands-on CRM / retention operator to help increase: • customer visit frequency • repeat visits • total transactions • average order value This role focuses on in-store customer behavior, not traditional eCommerce marketing. You will work with Square POS data and email/SMS (Klaviyo) to segment customers, build campaigns, and drive real-world behavior. What You’ll Do • Build and manage email & SMS campaigns • Segment customers based on behavior (recency, frequency, spend) • Differentiate and market to: • local regulars • out-of-town visitors • high-frequency (near-daily) customers • Create and execute local promotions to increase visit frequency • Build and optimize retention flows (welcome, win-back, frequency-based triggers) • Support or improve loyalty programs tied to visit behavior • Analyze performance and adjust weekly What We’re Looking For • Experience in CRM, retention, or lifecycle marketing • Experience in retail, restaurant, hospitality, or fitness (multi-location preferred) • Strong understanding of customer behavior and segmentation • Experience working with POS or first-party customer data (Square or similar preferred) • Ability to execute hands-on (not just strategy) • Ability to think in terms of: • visit frequency • repeat behavior • in-store performance Important This role is focused on in-store retention and behavior. If your experience is primarily: • eCommerce (abandoned cart, online conversion) • social media content • brand marketing this role is not a fit. Compensation • Part-time (10–20 hours/week) • $2,500 – $4,000/month depending on experience • Flexible / fractional To Apply (Required) Please include: • A specific example of how you increased repeat visits or customer frequency • The type of business (retail, restaurant, fitness, etc.) and number of locations • What you personally executed (not your team) • What you would do in the first 30 days for a 5-location coffee business Applications without these details will not be considered. Goal of This Role Use customer data and targeted campaigns to drive more visits, increase frequency, and improve in-store performance. If you are someone who likes to own outcomes, think in customer behavior, and execute, we’d like to hear from you. Pay: $2,500.00 - $4,000.00 per month Work Location: Remote