Paid Social Media Specialist, Remote

The Paid Social Media Specialist helps execute Advocate Health’s paid social media strategy to facilitate access, awareness and engagement. This position will assist in paid social strategy, ad creation, optimization, A/B testing, campaign auditing, and analysis. This individual should possess a broad knowledge of running ads on various social platforms including, but not limited to: Facebook, Instagram, TikTok, and LinkedIn. Major Responsibilities: • Executes and supports the paid social media strategy by participating in campaign meetings and collaborating with the Paid Social Manager to achieve organizational goals. • Implements paid ad strategies across platforms using branded and professional imagery designed to drive results and encourage community engagement—such as educational and engaging videos, infographics, and lead generation ads. • Develops innovative audience targeting methods and paid social campaigns. • Works closely with the Organic Social and creative teams to tailor ad concepts, formats, and content for each platform. • Understands key performance indicators (KPIs) including CPC, CTR, CPE, and ROAS. • Designs and carries out A/B testing for variables like audience, copy, and creative. • Prepares weekly and monthly performance reports. • Keeps current with social media industry news and best practices, and provides strategic input for brand social channels. • Participates in creative brainstorming sessions to discover new, more effective social media advertising approaches. • Manages ongoing boosting of organically published posts. • Acts as a liaison to promote content through social media, both internally and externally. • Generates timely social media reports and creates monthly or ad hoc dashboards as needed. Licensure, Registration, and/or Certification Required: • None Required. Meta Certified Digital Marketing Associate preferred. Education Required: • Bachelor's Degree in Marketing, or • Bachelor's Degree in Communications or related field. Experience Required: • Typically requires 3 years of experience in day-to-day management of social media platforms. • LinkedIn business manager experience a plus. Knowledge, Skills & Abilities Required: • Organized and detail oriented. • Strong written and oral communication skills. • Ability to operate independently in a self-directed, deadline-driven environment. • Ability to collaborate effectively with all levels of clinicians, management, executives, etc. • Proficient in Google Analytics, Microsoft Office products and familiarity with WordPress and social media management tools. Physical Requirements and Working Conditions: • Operates all equipment necessary to perform the job. • Must be able to sit, stand, walk and bend throughout the workday. • Position requires travel therefore may be exposed to weather and road hazards. • Protective clothing must be worn as necessary. #LI-Remote This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties. Apply tot his job