Paid Social Manager

At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact. The Role Lead multi-brand paid social strategies across major platforms, driving measurable growth through data-driven campaigns, strategic partnerships, and regulatory compliance. What you will be doing • Manage paid social campaigns across Facebook, Snapchat, TikTok, Reddit, X, and Pinterest—both in-house and with external agencies • Build and maintain strategic relationships with external partners, negotiating marketing cooperation agreements and managing agency performance • Monitor performance and identify revenue opportunities while troubleshooting spend and delivery challenges • Run A/B and multivariate tests to continuously optimize campaign performance and exceed KPIs • Ensure compliance with digital advertising legislation and platform policies across all markets • Implement proper campaign tracking and attribution systems to measure media spend effectiveness • Stay current with social trends and platform updates to identify creative opportunities and maintain competitive advantage • Deliver compelling performance reports with actionable insights and strategic recommendations to stakeholders What we are looking for • Hands-on paid social management experience (gambling/gaming industry experience preferred but not required) • Strong understanding of digital advertising legislation and platform compliance requirements • Proven analytical skills with the ability to turn complex data into clear, actionable insights • Experience with app campaigns and Mobile Measurement Platforms (MMPs) like AppsFlyer • Proficiency in campaign optimization, tracking pixels, UTM parameters, and attribution modeling • Creative mindset for identifying social trends with excellent communication and project management skills • Experience managing agency relationships and vendor partnerships Why you will love it You'll be at the forefront of social gaming marketing with substantial budgets to make a real impact. Our collaborative, transparent culture means your ideas will be heard and implemented, while our data-driven approach ensures you can see the direct results of your work. With global reach and cutting-edge strategies, you'll have the resources and freedom to drive meaningful growth across multiple exciting brands. We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.