Paid Social Creative Strategist (Meta-Focused, D2C E-commerce)
This is a remote position.
We are looking for a performance-driven Paid Social Creative Strategist with a strong focus on Meta (Facebook & Instagram) to develop, test, and iterate high-performing creatives for D2C e-commerce brands.
This role goes beyond execution - you will be expected to interpret performance data, generate creative insights, and actively contribute to ongoing creative optimisation and strategy. Youâll work closely with media buyers, UGC creators, and internal teams, operating within established systems and workflows.
Key Responsibilities:
Creative Development & Execution
Develop and produce performance-led paid social creatives tailored for Meta platforms
Create static, video, and hybrid ad formats using tools such as Adobe Creative Suite, Canva, and internal AI tools
Adapt and iterate existing creative assets to improve performance and extend lifecycle
Ensure all creatives align with brand guidelines while maintaining a strong direct-response focus
Creative Strategy & Optimisation
Analyse creative performance data (e.g. CTR, hook rate, thumbstop rate, CVR) to identify winning patterns and areas for improvement
Translate performance insights into new creative concepts and testing angles
Continuously iterate on hooks, messaging, formats, and offers to drive improved results
Collaborate with media buyers to align creative strategy with campaign performance goals
UGC Creator Management & Briefing
Develop clear, performance-oriented briefs for UGC creators
Guide creators on hooks, messaging, structure, and angles based on data insights
Review and provide feedback on UGC content to ensure it meets performance standards
Identify opportunities to scale winning UGC concepts
Collaboration & Strategic Contribution
Work closely with paid media and strategy teams to align creative output with campaign objectives
Contribute to weekly performance and creative strategy discussions
Share insights and learnings to improve overall creative effectiveness across accounts
Process Adherence & Improvement
Operate within internal structures, workflows, and SOPs
Maintain organised asset libraries, naming conventions, and version control
Suggest improvements to creative processes, testing frameworks, and workflows
Requirements
3â5+ years of proven experience in paid social creative for D2C e-commerce brands (non-negotiable).
Strong understanding of Meta ad creatives and what drives performance
Proven ability to create and iterate high-performing direct-response creatives
Experience interpreting performance data and turning it into actionable creative insights
Proficiency in Adobe Creative Suite and Canva
Experience working with or briefing UGC creators
Familiarity with AI tools for creative production (e.g. scripting, editing, ideation)
Strong attention to detail and ability to manage multiple creative tests simultaneously
Strong communication skills and a proactive, solutionsâdriven approach.
Knowledge of creative testing frameworks (e.g. hooks, angles, iterations)
Video editing and motion design skills
Understanding of D2C funnels and customer psychology
What Success Looks Like:
Consistent production of high-performing creatives that improve CTR, CVR, and ROAS
Clear, data-backed creative insights shared with the team
Strong pipeline of new creative tests and iterations
Effective collaboration with media buyers and UGC creators
Reliable execution within systems and processes
Hardware Requirements:
Own computer or laptop.
ADSL/FIBRE internet line with a minimum of 50 Mbps.
Headphones for use with our VOIP phone system.
Anti-virus installed.
UPS/Back-up battery for load shedding
Benefits
What We Offer:
Remote working arrangements
Direct collaboration with the business owner
Real opportunity to influence processes and strategy
Support for continued professional development
A focused, SEO-only environment without internal silos
Working Hours:
Fully Remote (Full-time, 9:00 AM - 6:00 PM UK Time)
Apply Now