Paid Search Media & Analytics Lead (B2B)
Position Overview
Seeking Paid Search Media & Analytics Lead to support the Public & Government Affairs (P&GA) Corporate Marketing team of Global Energy Company. This role will drive the implementation of a holistic media measurement strategy, maximize the efficiency and effectiveness of media investments, and enhance reporting and data-driven insights for marketing performance. The ideal candidate combines deep media analytics expertise with strategic thinking and strong collaboration skills across internal and external teams.
Key Responsibilities
Media Expertise
Provide media expertise to P&GA, collaborating with internal functions and external partners.
Consult on the development and execution of media plans to align with P&GA’s business and marketing strategy.
Lead, guide, and track media investment budgets, platforms, and media mix to support business objectives.
Evaluate the effectiveness and efficiency of media plans using available reporting and analytics.
Holistic Measurement Strategy
Lead the implementation and ongoing tracking of a holistic measurement strategy across all paid media channels.
Work closely with analytics agency partners to develop and maintain a comprehensive data strategy, including governance, tagging, and taxonomy.
Coordinate and provide measurement and analytics support to integrate paid media channels with owned channels for unified insights and optimization.
Technology Integration
Assess and recommend technology platforms that can improve the efficiency and effectiveness of paid media investments.
Enable faster, data-driven optimizations in paid media campaigns through tech solutions and platform integrations.
Reporting & Insights
Lead coordination and delivery of multiple reports covering upper funnel, performance, and CRM/Salesforce metrics.
Synthesize complex data into clear, actionable insights for stakeholders to inform media strategy and investment decisions.
Collaboration & Best Practices
Collaborate with global teams and other P&GA, corporate communications, media, analytics, and IT teams.
Share and leverage industry best practices, cross-business-unit learnings, data strategies, and martech platforms where applicable.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field.
5+ years of experience in media analytics, media strategy, or marketing analytics roles.
Strong expertise in media planning, measurement, and performance analysis across digital and traditional channels.
Deep understanding of data governance, tagging, and taxonomy best practices.
Experience working with analytics platforms (e.g., Google Analytics, Adobe Analytics, Salesforce, media measurement tools).
Proficiency with media technology platforms and understanding of martech ecosystems.
Strong communication and stakeholder management skills, able to translate technical data into actionable business insights.
Proven ability to lead cross-functional projects and drive continuous improvement initiatives.
Apply Now
Apply Now
Seeking Paid Search Media & Analytics Lead to support the Public & Government Affairs (P&GA) Corporate Marketing team of Global Energy Company. This role will drive the implementation of a holistic media measurement strategy, maximize the efficiency and effectiveness of media investments, and enhance reporting and data-driven insights for marketing performance. The ideal candidate combines deep media analytics expertise with strategic thinking and strong collaboration skills across internal and external teams.
Key Responsibilities
Media Expertise
Provide media expertise to P&GA, collaborating with internal functions and external partners.
Consult on the development and execution of media plans to align with P&GA’s business and marketing strategy.
Lead, guide, and track media investment budgets, platforms, and media mix to support business objectives.
Evaluate the effectiveness and efficiency of media plans using available reporting and analytics.
Holistic Measurement Strategy
Lead the implementation and ongoing tracking of a holistic measurement strategy across all paid media channels.
Work closely with analytics agency partners to develop and maintain a comprehensive data strategy, including governance, tagging, and taxonomy.
Coordinate and provide measurement and analytics support to integrate paid media channels with owned channels for unified insights and optimization.
Technology Integration
Assess and recommend technology platforms that can improve the efficiency and effectiveness of paid media investments.
Enable faster, data-driven optimizations in paid media campaigns through tech solutions and platform integrations.
Reporting & Insights
Lead coordination and delivery of multiple reports covering upper funnel, performance, and CRM/Salesforce metrics.
Synthesize complex data into clear, actionable insights for stakeholders to inform media strategy and investment decisions.
Collaboration & Best Practices
Collaborate with global teams and other P&GA, corporate communications, media, analytics, and IT teams.
Share and leverage industry best practices, cross-business-unit learnings, data strategies, and martech platforms where applicable.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, Data Analytics, or a related field.
5+ years of experience in media analytics, media strategy, or marketing analytics roles.
Strong expertise in media planning, measurement, and performance analysis across digital and traditional channels.
Deep understanding of data governance, tagging, and taxonomy best practices.
Experience working with analytics platforms (e.g., Google Analytics, Adobe Analytics, Salesforce, media measurement tools).
Proficiency with media technology platforms and understanding of martech ecosystems.
Strong communication and stakeholder management skills, able to translate technical data into actionable business insights.
Proven ability to lead cross-functional projects and drive continuous improvement initiatives.
Apply Now
Apply Now