Paid Media Strategist, Consumer Franchise

About UsOutliant is a fully remote, US-based digital product development and startup consulting company, proudly acquired by Ignite Visibility. We specialize in bringing visionary ideas to life through intuitive, high-performing digital products.Our globally diverse team is made up of passionate creators, designers, and engineers who thrive on collaboration, innovation, and pushing boundaries. We believe in the power of blending work and play to foster personal growth, bold thinking, and creative freedom.Now, as part of Ignite Visibility, we’re entering an exciting new chapter—expanding our reach, enhancing our capabilities, and continuing to build exceptional digital experiences that make a real impact.About the Role: Ignite Visibility is looking for a highly skilled full-time Paid Media Strategist to join our fast-growing and fully remote team, based in San Diego. This position is a great opportunity for an individual with demonstrated franchise paid media excellence to apply and grow their skills on consumer franchise paid media campaigns while working with a talented team, advanced processes, and interesting clients. The Paid Media Strategist will be responsible for leading medium or enterprise client's media strategy, monitoring performance, and reporting to clients. The Paid Media Strategist will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.Seniority Level: Senior LevelResponsibilities:Lead paid search and digital advertising strategy and execution for three to five clientsSupport client communications through email, phone, and videoProvide support within the team for difficult client inquiries and complex client initiativesSupport sales with client account audits and sales presentationsQualifications:6+ years of paid media work experienceFranchise multi-location accounts experience, especially with consumer franchise clients, is a mustHands-on experience in managing monthly campaign budgets from $100k+ Proven success with both lead gen and eCommerce accountsExcel / Google Sheets competency, including pivot tables and v-lookupsGA 4 and Looker Studio or similar reporting experience with data visualizationCompetent in providing clear creative direction to designersStrong presentation and communication Skills - Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren't working, builds relationships with C-suites on the client sideCustomer Focused - Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customersAction Oriented - Enjoys working hard, full of energy for new challenges, seizes opportunityCreative - Comes up with new and unique ideas, original, and always adds value to brainstormingBachelor’s Degree in Business, Communication, Advertising, Marketing, or related fieldCritical Thinker, Relentless Learner, Winning Can Do Attitude Strong Attention to Detail Required Ad Platforms & Tools Experience Google Ads - Search, Shopping, Display, VideoFacebook Ads and or LinkedIn Ads experienceGoogle AnalyticsGoogle Merchant CenterGoogle Tag Manager - ability to troubleshootNice to Have:Programmatic Display & YouTube Experience Emerging Paid Social Experience: Pinterest, Twitter, Snapchat, TikTok, QuoraDatafeed Management experience - ProductsUp, GoDataFeed, DataFeedWatchAd Management tools - Search Ads 360, Optmyzr, TrueClicksFacebook Blueprint CertifiedCall tracking implementation experienceOffline tracking/integration experienceConversion Rate Optimization (CRO) experienceLanding page platforms - UnbounceExperience training Jr. employeesManagement experience a plus (leading team)Why Ignite Visibility?A collaborative environment focused on client success and career development Fully remote workforce with optional San Diego officeTwo-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)Named Fastest-Growing Private Companies in San Diego (2016-2020)Named Best Places to Work in San Diego 2017, 2020Named Inc. 5000 Fastest Growing Companies 2017-2020BenefitsHighly competitive base + commission & bonusFull health and dental coverageFlexible work schedulesGenerous paid vacation , including your birthday & extra time off around major holidays401k-retirement plan with employer matchEmployee advancement and growth potentialCompany-sponsored professional development opportunities Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by state or federal law.Important NoticeTo ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at [email protected] be assured that we are fully committed to maintaining integrity in our hiring process.

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