Paid Media & Social Content Specialist (Full-Time, 40 hrs/wk)

Charleston Rings is a company that designs Truly Custom™ lab-grown engagement rings and ethical fine jewelry. They are seeking a Paid Media & Social Content Specialist to lead paid media efforts and support content creation, managing campaigns on Meta and Google Ads while also contributing to social content planning and production. Responsibilities Plan, launch, and optimize Meta (Facebook/Instagram) and Google Ads (Search, PMAX) campaigns for acquisition and retargeting Build audiences, manage budgets, set up tracking (UTMs, GA4), and analyze performance Test creative, copy, and audiences; produce clear weekly reports and recommendations Manage ad libraries, performance dashboards, and A/B testing schedules Capture and edit short-form content (Reels/TikToks/Shorts) 1–3 days/week in Charleston at our 111 East Bay (Rainbow Row) location Write on-brand captions, post, and schedule daily posts across IG, TikTok, and Pinterest Organize content assets and manage a consistent brand aesthetic Email Marketing Expanding our platforms to relevant other platforms as necessary Regular audits of our website and making sure our marketing funnel is optimized from start to finish Skills 1–3 years experience running paid social/search campaigns Understanding of ad metrics (ROAS, CTR, CPM, CAC) and UTM tracking Experience creating and editing short-form video for social Familiarity with Google Analytics 4, Meta Ads Manager, and Google Ads Live in/near Charleston, SC and available for in-person content capture 1–3 days/week Love numbers and creative strategy equally—data drives your storytelling Can plan, execute, and analyze ads without hand-holding Have hands-on experience with Meta and Google Ads (setup, tracking, optimization) Are organized, self-motivated, and proactive about deadlines and results Are comfortable on camera and understand brand aesthetics Are aligned with a faith-forward, family-friendly brand voice Shopify, Klaviyo, and Pinterest experience Light photography/videography and influencer coordination Experience with Zapier, Calendly, Podium, or Pipedrive Company Overview At Charleston Rings, we specialize in custom-designed and manufactured lab diamond engagement rings that reflect timeless beauty, deep meaning, and intentional design. It was founded in 2020, and is headquartered in Charleston, South Carolina, US, with a workforce of 2-10 employees. Its website is