Paid Media Optimization Specialist

This is a remote position.Our client is looking for a Paid Media Optimization Specialist to manage and elevate performance-driven advertising campaigns across multiple platforms. They are a well-established digital marketing agency operating in the performance marketing and inbound strategy space, recognized in recent years for sustained growth, innovation, and strong client retention.This role is ideal for someone who thrives on data, enjoys refining campaign performance, and understands how to turn paid media investment into measurable lead generation results. The specialist will focus on optimizing paid search and paid social campaigns while collaborating closely with account managers and senior team members to drive continuous improvement.Responsibilities

Optimize and manage Google Ads, Microsoft Ads, and Meta Ads campaigns within defined performance goals
Monitor key performance indicators and adjust bidding, targeting, and creatives to improve results
Ensure efficient and strategic allocation of each client’s monthly PPC budget
Identify growth opportunities and proactively communicate insights to the account manager
Develop and implement optimization strategies aligned with client lead generation objectives
Research, test, and support the rollout of new processes and optimization frameworks in collaboration with senior team members
Continuously analyze performance data to refine campaign effectiveness



Requirements

Proven experience managing and optimizing paid media campaigns
Strong understanding of lead generation strategies and performance metrics
Ability to manage budgets responsibly and maximize return on ad spend
Comfortable communicating performance insights and recommendations clearly
Analytical mindset with attention to detail
Qualifications

Hands-on experience with Google Ads, Microsoft Ads, and Meta Ads platforms
Experience optimizing campaigns for measurable growth and lead generation
Ability to interpret campaign data and translate it into actionable improvements
Strong organizational skills and ability to manage multiple accounts simultaneously
Proficiency in written and spoken English



BenefitsFull-time position100% remote work environmentOpportunity to collaborate with an experienced performance marketing teamExposure to diverse client accounts and industriesProfessional development within a structured, process-driven agency






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