Paid Media Manager (Meta + Google + Bing + Emerging Channels) — E-commerce | Multi-Brand

Overview: We own an e-commerce business selling highly giftable custom portrait/caricature products across multiple Shopify stores. We’re transitioning away from an agency model and need a hands-on, performance-obsessed contractor to own paid media execution across: -Meta (FB/IG) -Google Ads (Search/Shopping/PMAX/YouTube as relevant) -Microsoft Ads (Bing) -New growth channels: TikTok Ads + Snapchat Ads (test-and-learn) What success looks like (first 30–60 days): -Improve efficiency (CPA/CAC down, ROAS/MER up) -Launch a structured testing roadmap (creative, audiences, offers, landing pages) -Stand up TikTok/Snap tests with clear hypotheses + kill/scale rules Responsibilities: -Strategy + Execution (you do the work): -Own day-to-day management of Meta, Google, and Microsoft Ads across multiple brands -Campaign builds, restructuring, keyword/search query hygiene, budget pacing -Creative testing plan + feedback loop to our creative team (what to make next + why) -Launch and manage TikTok/Snap tests (audiences, creatives, landing pages, measurement) Measurement + Tracking: -Ensure clean conversion tracking (Pixel/CAPI, GA4, GTM where needed) -Diagnose attribution issues and use blended metrics appropriately -Weekly performance reporting with insights + next actions Optimization: -Improve account structure, reduce wasted spend, scale winners -Manage product feeds for Shopping/PMAX (basic troubleshooting + coordination) -Use experiments, incrementality mindset, and disciplined spend controls Requirements (please only apply if you can cover these): -Proven experience managing Meta + Google Ads for Shopify e-commerce -Comfortable with Microsoft Ads (Bing) and expanding to TikTok/Snap -Strong understanding of: CAC/CPA, ROAS, MER, LTV assumptions, AOV, funnel conversion rates -Tracking fluency: Meta Pixel + CAPI basics, GA4, UTM discipline (you don’t need to be a developer, but you must know what “right” looks like) -Clear communicator who can be direct, fast, and data-driven Nice to have: -Experience with custom products / print-on-demand / giftable seasonal spikes -Experience managing multiple brands/ad accounts without chaos -Strong creative testing frameworks (angles, hooks, iterations) Engagement & Budget: -Contract: Ongoing (month-to-month) -Hours: ~10–20 hrs/week to start (will increase during peak periods) What you’ll get access to: -Existing ad accounts (Meta, Google, Microsoft), Shopify, GA4 -Historical campaign data + what did/didn’t work To apply, include (required) -A short overview of your e-commerce results (2–4 bullets) -Which platforms you personally manage hands-on (Meta/Google/Bing/TikTok/Snap) -1–2 examples of accounts you improved (what you changed + outcome) -Your approach to creative testing (how you structure tests + decision rules) -Your availability + preferred contract structure (hourly vs retainer) Bonus: Add a Loom walkthrough of how you’d audit a struggling Meta/Google account (3–7 minutes). Apply tot his job