Paid Ads Specialist (Facebook, Google, TikTok) for Beauty & Wellness Brand - Contract to Hire
Job Title: Paid Ads Specialist (Facebook, Google, TikTok) for Beauty & Wellness Brand About Us: BeautyFit® is a women’s fitness, wellness, and beauty supplement brand dedicated to helping women look and feel their best. Our product line includes industry-leading formulas for hydration, recovery, energy, fat loss, and beauty enhancement — all designed for active women. We’re growing fast and looking for an experienced ads manager to scale our online sales through paid media. Position Overview: We are looking for a Paid Media Expert to manage and optimize our digital ad campaigns across Facebook/Instagram, Google Ads (Search + Display), and TikTok Ads. Your goal is to drive high-quality traffic, maximize ROI, and scale conversions while maintaining our brand’s visual and messaging consistency. Responsibilities: Plan, build, and optimize paid ad campaigns across Meta (Facebook/Instagram), Google, and TikTok. Develop creative strategies and design assets Conduct A/B testing for creative, copy, and audience targeting. Monitor daily performance, analyze data, and adjust budgets or targeting for optimal results. Set up retargeting and lookalike audiences to improve conversion rates. Create performance reports with key metrics (ROAS, CPA, CTR, CPM, etc.) and actionable insights. Stay updated with platform algorithm changes, ad trends, and new features. Ensure compliance with ad policies and proper tracking (Pixel, UTM, GA4). Requirements: Proven experience managing e-commerce or supplement brand campaigns (preferably health, fitness, or beauty industry). Minimum 2 years of hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads. Strong understanding of funnel strategy, attribution, and conversion optimization. Experience with Shopify and Klaviyo integration (nice to have). Skilled in data analysis and budget allocation. Creative mindset and ability to collaborate with design and copy teams. Excellent English communication and reporting skills. What We Offer: Long-term opportunity with a fast-growing premium wellness brand. Creative freedom to test new strategies and platforms. Consistent ad spend budgets ready to scale. Flexible, remote work environment. How to Apply: Please include: A short intro on your experience with e-commerce or fitness/wellness brands. Examples or screenshots of successful campaigns (ROAS, results, or case studies). Your proposed monthly rate or hourly rate for ad management. Tags / Skills: Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, E-Commerce Marketing, Shopify, PPC, Conversion Optimization, Paid Media Strategy, Analytics, Funnel Marketing Apply tot his job