Paid Acquisition Manager II

At Acorns, we look after the financial best interest of the up-and-coming. We are innovators. We make bold decisions. We stay curious, inspiring one another to push past all previous thresholds of possibility. We are one team and are building a diverse community of team members, partners, and customers from all walks of life to foster creativity, challenge conventional thinking, and put the tools of wealth-making in everyone’s hands. We are looking for missionaries who are rooted in purpose, to join our team. We can achieve our goals if we are a team of missionaries working toward a shared purpose and mission. Our mission? With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering, proud step of micro-investing.How do we accomplish our mission? Our values. Lead With Heart With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibilityMake Bold DecisionsWe are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the futureAlways Build TrustSay what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one teamNever Stop GrowingChange IS the constant. Stay hungry and curious. Be relentless in the pursuit of progressFind a wayNever settle, no excuses, nothing is impossible. Just make it happenOur values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, creating compound growth at every life stage.Paid Acquisition Marketing Manager II | AcornsAcorns is looking for a Paid Acquisition Marketing Manager II to join our team and drive customer growth. This individual will thrive in a fast-paced environment, overseeing key paid acquisition channels and driving high-quality subscriber growth through channel optimization, creative experimentation, and strategic testing.This role has the option to be remote or based in our Irvine or New York offices.You are not expected to have experience with all listed requirements. If you feel passionately about Acorns' mission, vision, and values, we encourage you to apply.Job ResponsibilitiesManage and optimize Acorns’ paid acquisition channels, including Google Search & App campaigns, Meta, TikTok, and Apple Search Ads.Improve channel efficiency through rigorous testing, performance analysis, and optimization.Explore and test 5–10 new strategic growth opportunities to expand Acorns' acquisition channels.Partner cross-functionally with Brand, Creative, and Analytics to streamline processes and maximize performance.Refine reporting and automation to improve operational efficiency and transparency.Manage external agency relationships and oversee quarterly OKRs with clear growth goals and deliverables.Lead the strategy and execution of paid marketing across owned channels, delivering against performance goals on time and within budget.Build a high-performing, data-driven acquisition program that blends experimentation, customer insights, and creative strategy.Collaborate closely with Creative to develop high-performing ad content and messaging at scale.Ensure brand voice and identity are consistently reflected throughout the customer journey.Contribute to a positive team culture, continuously learning and growing your leadership capabilities.Participate in leadership developent programs and cross-functional initiatives as part of career progression.What You Will Bring to Acorns4–6+ years of experience managing paid mobile user acquisition campaigns across Google and paid social (Meta, TikTok, etc.), ideally in financial services or subscription-based businesses.Track record of exceeding performance KPIs through thoughtful optimization, automation, and creative testing.A mindset of relentless experimentation and eagerness to discover new acquisition opportunities.Strong analytical skills, with proficiency in Excel/Google Sheets (pivot tables, VLOOKUPs, basic modeling) and an understanding of A/B testing and statistical concepts.Excellent communication skills, attention to detail, and the ability to thrive in a dynamic environment.A collaborative spirit, hunger for learning, and drive to deliver measurable impact.Passion for helping everyday Americans grow wealth and optimism about the power of financial empowerment.What We OfferCompetitive salary and stock optionsComprehensive benefits package for you and your familyFlexible work hours, remote options, and paid time off401(k) matchingMonthly Acorns account contribution + GoHenry account for your familyQuarterly Wellness Days to rechargeFree access to Headspace, Ginger, and Addition WealthAcorns Career Development Program & Leadership TrainingMonthly team celebrations, events, and guest speakersA talented, mission-driven team that believes in doing meaningful workAbout AcornsAcorns helps everyday consumers save and invest for the long term. Customers have invested over $15 billion with Acorns—much of it spare change. As the largest subscription service in U.S. consumer finance, we serve 10M+ Americans with tools to invest automatically, retire simply, spend mindfully, and grow money for their children.Our MissionWith benevolence and courage, we look after the financial best interests of the up-and-coming, beginning with the empowering step of micro-investing.Our ValuesLead With HeartMake Bold DecisionsAlways Build TrustNever Stop GrowingFind a WayCommitment to a Diverse CommunityWe’re committed to building a diverse community of customers, team members, and partners. We believe diversity fuels innovation, challenges thinking, and better represents the everyday Americans we serve.Compensation InformationThe salary range for this role is $132,000–$155,000/year, with total compensation potentially including sign-on bonuses, equity, and discretionary performance bonuses. Benefits include 401(k) match, healthcare, and paid leave. Base pay is determined by experience, skills, and market factors.If hired, this role is an at-will position and subject to compensation changes based on performance and business needs.

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