Organic Social Manager

We’re looking for a strategic, creative, and performance-minded Organic Social Manager to lead Everlywell’s organic social channels—building them into engines for brand love and customer acquisition. You’ll be responsible for growing our presence across Instagram, TikTok, YouTube Shorts, and emerging platforms through high-performing, brand-aligned content.You’ll also lead our influencer and creator program, forging authentic partnerships and collaborating with talent to extend our reach and drive measurable results.This role is ideal for someone who not only thrives behind the strategy—but is comfortable in front of the camera, too. If you’re a social-native self-starter who can ideate, script, shoot, and post as a solo creator when needed, we want to hear from you.What You'll Do:Lead the organic social strategy across key platforms, focused on audience growth, engagement, and acquisitionPlan and publish platform-native content that balances storytelling with performance objectivesOwn the social calendar, managing a mix of evergreen, timely, UGC, campaign, and experimental contentCollaborate with brand, growth, and creative teams to align organic social with broader marketing effortsTrack and report on KPIs that show how organic social contributes to business outcomes (e.g., traffic, assisted conversions, community quality)Manage the influencer and creator program—from sourcing and outreach to briefing and content optimization; leverage platforms like “Aspire” and “First Collab” to source and manage “microinfluencers” and content creator campaigns Stay on top of trends, sounds, platform shifts, and cultural moments to keep Everlywell’s content timely and relevantEngage with our audience directly, building trust and a sense of community through replies, reposts, and UGCAct as a creator yourself when needed—ideating, filming, editing, and posting content from the Everlywell brand POVBuild scalable playbooks and systems for repeatable growth, creative testing, and influencer collaborationsYou Bring:4–6 years of experience managing organic social channels for a consumer brandDeep knowledge of social platform best practices (especially TikTok, Instagram Reels)Proven track record of using organic social to drive measurable growth—not just engagementExperience running or supporting an influencer/creator program with performance goalsStrong writing and content development skills with a platform-native toneAnalytical mindset—you know how to measure success and optimize for performanceComfort collaborating across teams in a fast-paced, iterative environmentA love of content, culture, and testing new ideas quicklyExcellent communication skills and a proactive, problem-solving approachBonus If You:Are a confident on-camera creator who can produce content independently when neededHave hands-on content creation or video editing experience (CapCut, Adobe, Canva, etc.)Have worked in health, wellness, or mission-driven consumer brandsAre fluent in AI tools for content creation

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