Open Jobs Director, Brand Marketing, Makeup & Sephora Collection
About the position
Ready for a career glow up? As Director of Brand Marketing, Makeup , you'll be building strategies that drive retailer preference for the makeup category and leading high-impact brand partnerships. The work you do will impact beauty, as you create innovative marketing programs that elevate brands and delight our clients. You'll manage a team that's united in beauty, supported by those who are equally passionate about developing best-in-class brand experiences and championing diversity and inclusion in the beauty industry.
Responsibilities
• Lead the cross-functional development of annual category strategy through the lens of the client, managing co-op planning across all Sephora co-op programs including multi-brand, single brand, and retail media network initiatives
• Partner with priority brands to build full 360-degree marketing plans leveraging retail levers including stores/animations, digital media, social content, and sampling programs to drive awareness and sales
• Spearhead high-profile initiatives including Sephora's 15% Pledge and BIPOC brand support, determining optimal support models and developing pathways for brands to share best practices and build a supportive ecosystem
• Develop innovative partnership models for Next Big Thing and Incubation brands, including Marketing in the Kitchen sessions, webinar content series on social media and influencer best practices, and accessible sampling programs
• Collaborate with merchandising to develop sub-class and brand strategies that ladder into the overarching makeup strategy, creating unique marketing programs for individual or multiple brands
• Oversee category sampling forecast and program development, including procurement and management of Beauty Insider samples, and partner with sampling operations teams to develop win-win solutions for brand challenges
• Manage team workload to provide best-in-class partnerships, constantly evaluating the type of partnership being delivered and ensuring the team develops impactful brand and product launch campaigns
• Develop career paths and training plans for each team member, dedicating weekly time to guide direct reports through brand questions and issues, fostering their growth as marketing leaders
• Partner with Senior Director of Category and Brand Marketing on annual planning, webinar planning, brand development, and co-op planning across all retailer levers
• Lead day-to-day category initiatives related to co-op, sampling, brand participation in campaigns, reporting, and hindsighting to continuously optimize performance
Requirements
• 10+ years of related experience in brand management/marketing in a consumer-facing business, digital content publisher, or digital agency (brand-facing background at Sephora highly preferred)
• Proactive problem-solving skills with the ability to anticipate obstacles and quickly generate alternate solutions, approaching problems with the mindset of what is best for the client or brand
• Honed presentation skills with confidence presenting your point of view in multiple forums, including at the leadership level, articulating complex strategies clearly and persuasively
• Effective communication skills, both written and verbal, with the ability to influence and align cross-functional partners toward shared goals
• Exceptional organizational and time management skills, managing multiple priorities and high-profile initiatives simultaneously without compromising quality
• Creative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach, willing to dive into details while maintaining strategic perspective
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team environment, fostering collaboration across merchandising, operations, and brand partners
• Deep passion for Sephora, our programs, clients, store associates, and marketing, with genuine enthusiasm for the beauty industry and its evolution
• Ability to travel as required - assume 5-6 week-long trips per year to support brand partnerships, team development, and strategic initiatives
• Strategic mindset with the ability to identify key trends and business opportunities that can accelerate business or client growth across the makeup category
Benefits
• Health . Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance . You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement.
• Perks . Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.
Apply tot his job
Apply To this Job
Ready for a career glow up? As Director of Brand Marketing, Makeup , you'll be building strategies that drive retailer preference for the makeup category and leading high-impact brand partnerships. The work you do will impact beauty, as you create innovative marketing programs that elevate brands and delight our clients. You'll manage a team that's united in beauty, supported by those who are equally passionate about developing best-in-class brand experiences and championing diversity and inclusion in the beauty industry.
Responsibilities
• Lead the cross-functional development of annual category strategy through the lens of the client, managing co-op planning across all Sephora co-op programs including multi-brand, single brand, and retail media network initiatives
• Partner with priority brands to build full 360-degree marketing plans leveraging retail levers including stores/animations, digital media, social content, and sampling programs to drive awareness and sales
• Spearhead high-profile initiatives including Sephora's 15% Pledge and BIPOC brand support, determining optimal support models and developing pathways for brands to share best practices and build a supportive ecosystem
• Develop innovative partnership models for Next Big Thing and Incubation brands, including Marketing in the Kitchen sessions, webinar content series on social media and influencer best practices, and accessible sampling programs
• Collaborate with merchandising to develop sub-class and brand strategies that ladder into the overarching makeup strategy, creating unique marketing programs for individual or multiple brands
• Oversee category sampling forecast and program development, including procurement and management of Beauty Insider samples, and partner with sampling operations teams to develop win-win solutions for brand challenges
• Manage team workload to provide best-in-class partnerships, constantly evaluating the type of partnership being delivered and ensuring the team develops impactful brand and product launch campaigns
• Develop career paths and training plans for each team member, dedicating weekly time to guide direct reports through brand questions and issues, fostering their growth as marketing leaders
• Partner with Senior Director of Category and Brand Marketing on annual planning, webinar planning, brand development, and co-op planning across all retailer levers
• Lead day-to-day category initiatives related to co-op, sampling, brand participation in campaigns, reporting, and hindsighting to continuously optimize performance
Requirements
• 10+ years of related experience in brand management/marketing in a consumer-facing business, digital content publisher, or digital agency (brand-facing background at Sephora highly preferred)
• Proactive problem-solving skills with the ability to anticipate obstacles and quickly generate alternate solutions, approaching problems with the mindset of what is best for the client or brand
• Honed presentation skills with confidence presenting your point of view in multiple forums, including at the leadership level, articulating complex strategies clearly and persuasively
• Effective communication skills, both written and verbal, with the ability to influence and align cross-functional partners toward shared goals
• Exceptional organizational and time management skills, managing multiple priorities and high-profile initiatives simultaneously without compromising quality
• Creative self-starter with a can-do positive attitude and a roll-up-your-sleeves approach, willing to dive into details while maintaining strategic perspective
• Proven ability to lead, build relationships, and work effectively in a highly cross-functional team environment, fostering collaboration across merchandising, operations, and brand partners
• Deep passion for Sephora, our programs, clients, store associates, and marketing, with genuine enthusiasm for the beauty industry and its evolution
• Ability to travel as required - assume 5-6 week-long trips per year to support brand partnerships, team development, and strategic initiatives
• Strategic mindset with the ability to identify key trends and business opportunities that can accelerate business or client growth across the makeup category
Benefits
• Health . Choose a healthcare plan to fit you and your family’s needs with medical, dental, and vision coverage. Sephora also fully covers our employees’ disability and life insurance.
• Wealth . We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
• Balance . You’ll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
• Growth . Career growth is built into every role, with access to training, development, and tuition reimbursement.
• Perks . Think you’ve tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or “gratis,” and flash sale discounts on LVMH brand products.
• Support . Join a team that truly cares – with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.
Apply tot his job
Apply To this Job