Media Buyer Sweepstakes Specialist

LeadX Pro is an elite club of multi vertical media buyers within ecommerce, leadgen, igaming, nutra, and dating. Being a team of dedicated professionals who thrive on delivering exceptional results for our clients, we set the tone and are at the forefront of innovation in media buying. The team are – highly trained, proactive and international – and the media buying department are capable of creating growth anytime, anywhere. We believe in the power of media buying to generate successful campaigns, drive engagement, and ultimately, boost successful collaborations. Our inclusive and dynamic work environment fosters innovation, learning, and growth. Join us as an Media Buyer Sweepstakes Specialist. WHAT WE WOULD LIKE YOU TO TAKE CARE OF • Creation, launch, and optimization of advertising campaigns on Meta (Facebook/Instagram), Google Ads, TikTok, native networks, and programmatic DSPs. • Configuration of tracking systems such as Keitaro and Voluum. • Analyze campaign performance and optimize based on KPIs such as CTR, CVR, CPL, and ROAS. • Collaborate with creative teams to develop compelling ad creatives and landing pages tailored to sweepstakes audiences. • Conduct A/B testing on creatives, audiences, and bidding strategies. • Monitor market trends and competitor strategies within the sweepstakes niche. • Maintain strong relationships with affiliate networks, traffic sources, and media vendors. • Ensure compliance with platform policies and legal regulations related to sweepstakes advertising. WHAT WE WISH YOU’D BRING WITH • Proven experience as a media buyer or performance marketer in the sweepstakes or lead generation space. • Strong understanding of paid traffic sources and campaign optimization techniques. • Proficiency with analytics tools (Google Analytics, Voluum, RedTrack, etc.). • Familiarity with tracking pixels, UTM parameters, and postback URLs. • Excellent analytical skills and attention to detail. • Ability to work independently and manage multiple campaigns simultaneously. • Familiarity with Shopify. • Fluent in English; other languages are a plus. NICE TO HAVE • Excellent communication and problem-solving skills. • Initiative and proactivity. • Teamwork and collaboration orientation. • Active VAT registration. WHAT WE WOULD LIKE TO OFFER YOU • Join an innovative team during an exciting phase of growth; • Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program; • Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact. • Contract: contractor • Compensation: Fixed compensation & Variable Incentives • Full remote D,E&I STATEMENT At LeadXpro, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate. ESG STATEMENT We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond. Find out more on our career page. By applying to this job at this company, you're agreeing to the candidate data privacy policy published on the website of the company. #LI-SA1 Apply tot his job