Media Buyer, Integrated Investment
Crossmedia is a global media independent agency committed to ethical media planning and buying. The Media Buyer, Integrated Investment will oversee the tactical planning, execution, and reporting of media campaigns, utilizing knowledge of various media channels to create innovative activations. Responsibilities Reliable, ethical & operates in the best interest of Crossmedia & clients Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print Owns vendor communications and developing relationships with clients Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners Collaborates on the buying of media, vendor contracts, and billing/invoicing for media campaigns Leads knowledge of media buying tools to execute plans and buys - Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc Applies principles of negotiation to ensure discounts and added value First ‘gatekeeper’ and reviewer for Assistant’s work Ensures smooth campaign launch & execution and communicates updates internally and externally Deep understanding of the Digital media trafficking process Performs weekly pacing and monitoring of campaign performance Fully comprehends media strategy and tactical details Supports Supervisor/Director in the development of media approach Proactively encourages media + creative integration through cross-agency presentations and timelines Validates accuracy of data use for reporting Develops media POVs for clients Encourages thinking outside of the box Stays up to date with marketplace offerings and new opportunities Participates in training to enhance their professional growth Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth Displays a high level of personal dedication and motivation Positively contributes to our culture Troubleshoots team issues and concerns Builds esprit de corps through strong team communication Skills 1- 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and management Experience including Digital (Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print) Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau, and/or Datorama Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies Ability to mentor junior team members Benefits Work from anywhere flexibility including hybrid/remote office options to empower you to work your way Open PTO policy and paid sabbaticals at significant milestone anniversaries Healthcare and Wellness options and agency-wide physical & mental health support 401(k) with company match, student loan relief program and financial counseling support Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan Tuition reimbursement And burgers – lots and lots of burgers Company Overview Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is Company H1B Sponsorship CROSSMEDIA has a track record of offering H1B sponsorships, with 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.