Media Buyer / Ads Strategist

Remote Full-time
Media Buyer / Ads Strategies
Full Time Position | Remote Set up
ABOUT THE ROLE
We are seeking a skilled Media Buyer / Ads Strategist who can plan, launch, optimize, and scale paid advertising campaigns across Meta, Google, TikTok, and other platforms. The ideal candidate is a data-driven, understands full-funnel marketing, and can maximize results while collaborating regularly with the executive and client teams.
RESPONSIBILITIES
Plan ad strategies based on client goals (leads generation, awareness, conversions).Launch, manage, and optimize campaigns in Meta Ads Manager, Google Ads, and other advertising platforms.Create and test audiences, placements, bidding and types, and creative variations.Set up tracking pixels, events, custom conversions and CAPI.Work closely with the client team on ad copy and video direction.Monitor performance daily and implement data-driven optimizations.Produce weekly and monthly campaign reports with insights and next steps.Coordinate with the Growth Team to improve data performance with less quality lead.Use Go High Level to review pipelines, track lead quality, verify form submissions, and support sales automation alignment.
QUALIFICATIONS
2+ years of proven work experience in ads for brands or marketing agencies.Strong expertise in Meta Ads Manager for Meta and Google Ads.Experience with pixel setup, events, conversion tracking, and attributions.Ability to measure, track, and implement optimizations to reduce CPA/ROAS.Familiarity with Go High Level for checking lead pipelines, tracking submissions, and aligning campaigns with submissions.Ability to manage and scale large campaigns with big budgets.
NICE TO HAVE
Knowledge of TikTok Ads, LinkedIn Ads, or YouTube Ads.Experience with e-commerce (catalog and ASA) optimization.Understanding of funnel strategies and the testing.A testing experience with creatives and landing pages.
CORE SKILLS
Campaign setup & optimizationBudget managementAd/audience strategyData interpretation & reportingCreative testing and decision-funnel awareness & trackingGo High Level Platform understanding
BENEFITS
Remote work setupTraining support and platform certificationsPerformance bonusesGrowth opportunities within the marketing team

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