Marketing Tech Principal

Farfetch is a leading global marketplace for the luxury fashion industry. The Farfetch Marketplace connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.MARKETINGWe’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.LONDONOur London office is located in Old Street, London’s tech hub, and is home to a wide range of teams. Our open space is ideal for collaborative work and sharing ideas. We also have a large outdoor terrace, which is the perfect spot to have a team lunch or host events.THE ROLEWe are seeking a highly skilled Marketing Tech Principal to join our dynamic team at Farfetch, reporting to our VP Growth Marketing. You will be responsible for leading the organization's efforts to lead the strategic development and optimization of marketing technology solutions to enhance customer engagement, drive efficiency, and support ambitious business growth. WHAT YOU’LL DO Architect and oversee the integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Display, affiliates etc), data and customer analytics, CRM and personalization platformsPartner with marketing, data, and engineering teams to define and implement scalable solutions that improve audience targeting, attribution, and campaign performanceEvaluate and recommend new technologies to enhance marketing capabilities, with a focus on automation, AI-driven insights, and omnichannel orchestrationEnsure compliance with data privacy regulations while maximizing the use of first-party data for personalization and performance optimizationDefine best practices, governance frameworks, and training programs to enhance marketing tech adoption across teamsChampion the use of zero, 1st and 3rd party data across marketingHelp Farfetch in driving towards a single customer view across all touchpoints and parts of the journey WHO YOU ARE Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, customer engagement and automation platforms)Ideally worked in an e-commerce environment with an understanding of online consumer behaviorStrong technical background with experience in API integrations with Google and Meta, data architecture, and marketing automation workflowsAbility to translate complex technical concepts into business-friendly strategies that drive marketing performanceExperience working cross-functionally with marketing, product, data science, and engineering teamsStrong problem-solving and analytical skills, with a data-driven mindset and a passion for innovation REWARDS & BENEFITS Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and moreCritical Illness Insurance and Life AssuranceFlexible working environment and more! EQUAL OPPORTUNITIES STATEMENT FARFETCH is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. SCAM DISCLAIMER It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.

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