Marketing Strategist-Goldfarb School of Nursing
About the position Responsibilities • Has broad understanding of department/HSO goals and creates and helps implement plans that align with strategic objectives, using publications, e-marketing, collateral production, social media management, content development, sponsorship/partnership support, and clinical service line outreach opportunities. • Oversees planning, development and production of consumer and physician marketing materials, including physician outreach, patient education, and general and targeted consumer outreach. • Interviews, writes, coordinates, produces and distributes marketing content; may serve as editor of publications and collateral materials to ensure target messaging. • Serves as liaison with HSO and department leadership. • Develops and implements marketing plans for clinical services in pursuit of volume, market share and preference goals. • Conducts research, interviews, writes, obtains approvals, coordinates photo-shoots and other production elements, and assists with planning and distribution via appropriate channels including social media, web, traditional media and collateral materials. • Identifies metrics to measure effectiveness of campaigns/projects/events. • Analyzes results, prepares reports to support planning initiatives & recommends improvements. • Counsels teams and clients on best practices. • Assists with cultivating relationships with community partners, and executing sponsorship and partnership agreements. Requirements • Bachelor's Degree • 5-10 years of experience Nice-to-haves • 10+ years of experience Benefits • Comprehensive medical, dental, vision, life insurance, and legal services available first day of the month after hire date • Disability insurance paid for by BJC • Annual 4% BJC Automatic Retirement Contribution • 401(k) plan with BJC match • Tuition Assistance available on first day • BJC Institute for Learning and Development • Health Care and Dependent Care Flexible Spending Accounts • Paid Time Off benefit combines vacation, sick days, holidays and personal time • Adoption assistance Apply tot his job