Marketing Specialist Job at Century 21 Advantage Gold in Philadelphia

We’re looking for a marketing coordinator to join our tight-knit team of marketing professionals in their efforts to build the best brands. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and brand promotion. If you’re interested in advancing your career in the industry in an energetic and creative work environment, we can’t wait to see your application. Responsibilities: • Deliver reports on monthly analytics across web and social platforms and advise on improvements • Monitor and maintain content across all platforms including website, mailing lists, SEO, and analytics to keep content current • Help marketing staff achieve our goals through the implementation of advertising, digital, and communication plans • Regularly update social media and respond to followers • Write social media content, web content, blogs, and other copy that contributes to our overall marketing strategy and goals • Manage and monitor all digital marketing channels (e.g. website, emails, posting to social media, mobile app, and YouTube) • Manage the Company's Google Workspaces account and agent Workspaces accounts • Create and curate content for all social channels promoting the company and its associates • Post local events and articles to company Facebook pages daily • Upload branded listing video tours to our company's YouTube channel and Twitter • Generate content and support email campaigns for agent recruiting • Provide training and support to our agents in need of technical support to our company tools and systems • Conduct onboarding training for new agent hires • Maintain company WordPress websites (Add/delete office info, agent's photos, bios, etc) • Create and distribute company press releases • Distribute company communications and FSBO leads to agents weekly • Manage email marketing lists and update our CRM database • Redistribute aged consumer contacts • Act as a point of contact for our digital vendors • Coordinate and plan company training and special events • Create and implement a paid media strategy for the overall company across both Facebook and Google platforms • Report on campaign results and analysis for optimization strategies • Provide reports and Google Analytics on our online engagement Qualifications: • Familiarity with web platforms, email systems, social media, public relations, and brand identity • Bachelor’s degree in Marketing or related majors • Should be an experienced communicator with solid project management skills • Candidate should have their finger on the pulse of the current marketing landscape • 2+ years of experience in Marketing or related field • Working knowledge of WordPress Compensation: $42,000 yearly
• Manage and monitor all digital marketing channels (e.g. website, emails, posting to social media, mobile app, and YouTube) • Manage the Company's Google Workspaces account and agent Workspaces accounts • Create and curate content for all social channels promoting the company and its associates • Post local events and articles to company Facebook pages daily • Upload branded listing video tours to our company's YouTube channel and Twitter • Generate content and support email campaigns for agent recruiting • Provide training and support to our agents in need of technical support to our company tools and systems • Conduct onboarding training for new agent hires • Maintain company WordPress websites (Add/delete office info, agent's photos, bios, etc) • Create and distribute company press releases • Distribute company communications and FSBO leads to agents weekly • Manage email marketing lists and update our CRM database • Redistribute aged consumer contacts • Act as a point of contact for our digital vendors • Coordinate and plan company training and special events • Create and implement a paid media strategy for the overall company across both Facebook and Google platforms • Report on campaign results and analysis for optimization strategies • Provide reports and Google Analytics on our online engagement
Compensation: $42,000 per year

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