Marketing Operations & Systems Coordinator - Build Reliable Marketing Execution Systems
Fringe Sport is seeking a technical marketing operator who excels at building systems for efficient marketing execution. The role focuses on optimizing workflows, ensuring reliable campaign launches, and improving marketing systems through process documentation and the use of AI tools.ResponsibilitiesMaintain the marketing execution calendar and ensure campaigns launch on scheduleCoordinate marketing initiatives across email, paid media, creators, and product launchesEnsure marketing projects move from planning to execution without operational breakdownsMaintain and optimize Shopify product pages (PDPs)Ensure product launches and website merchandising align with campaign plansIdentify opportunities to improve product page conversion and product storytellingMonitor Shopify, analytics, SEO, and marketing tool integrationsIdentify and resolve marketing system or tracking issues quicklyEnsure marketing data accurately reflects campaign performanceUse AI tools (GPT and others) to accelerate marketing executionExperiment with AI workflows to improve marketing productivityBuild repeatable systems that reduce manual marketing workDocument marketing workflows and execution processesIdentify operational bottlenecks and propose improvementsContinuously improve how marketing execution is organized and managedSkillsExperience working with Shopify or ecommerce platformsExperience coordinating marketing campaigns, launches, or projectsFamiliarity with marketing analytics, tracking, and marketing toolsExperience using AI tools to improve workflows or productivityExperience working with DTC brands doing $20M+ in annual revenueExperience with marketing systems integrations and automationFamiliarity with conversion optimization or behavioral marketingExperience coordinating creator or affiliate programsPersonal interest in strength training or fitness cultureBenefitsUp to $10K quarterly performance bonusCompany OverviewOur business in short: Solid gear at a great price with world-class customer service Mission statement: To increase the health of people in the US by providing the specialized gear they need at a low price with fast fulfillment and world-class customer service To build Austin, Texas (our home) into a world-renowned mecca for physical fitness and physical culture It was founded in 2010, and is headquartered in Austin, Texas, USA, with a workforce of 2-10 employees. Its website is http://www.fringesport.com.
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