Marketing Operations Specialist – Web and Landing Pages
Job Description:
• Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step
• Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation
• Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success
• Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership
• Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements
• Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful
• Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity
• Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging
Requirements:
• 2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)
• Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations
• Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer
• Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review
• Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate
• Desired skills and experience: UI/UX sensibility (you may not be a designer, but you know when a page feels right) familiarity with SQL or Snowflake HTML/CSS literacy comfort with Google Analytics (GA4) experience with CRO tools (Optimizely, VWO, Unbounce).
Benefits:
• Employer sponsored health, dental and vision plan with low or no premium
• Generous paid time off
• $100 monthly mobile or internet stipend
• Stock options for all employees
• Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles
• Parental leave program
• 401K program
• And more....
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Apply To this Job
• Own the build, maintenance, and QA of all marketing landing pages — ensuring every page is properly connected from ad click through to CRM entry with correct tracking parameters (UTMs, pixels, conversion events) firing at every step
• Design and run a structured A/B testing program, spanning headlines, layouts, CTAs, form fields, creative concepts; generate new hypotheses from performance data, competitive research, and consumer insight; put forth the key metrics that define success for each test; and run the testing implementation
• Partner with copy and design colleagues to develop high-performing, compliant pages and new test creative to drive your testing program success; partner with digital growth channel managers on shaping overall funnel success
• Build and maintain reporting dashboards that track key landing page metrics, present performance updates and recommendations to marketing leadership
• Coordinate with engineering and data teams on CRM integrations and data flows, and with compliance to ensure all pages meet CMS regulatory requirements
• Support general web operations by managing content for the company’s website, including homepage, educational, and high-intent shopping pages – and track and report on the metrics that tell us if the pages are successful
• Leverage AI tools to accelerate content versioning, QA workflows, and testing velocity
• Drive ongoing improvements to our versioning system that customizes marketing assets across 100+ markets to match local product details and messaging
Requirements:
• 2+ years in digital marketing, marketing operations, or growth marketing with hands-on landing page management and working knowledge of the martech stack (tag managers, analytics platforms, conversion tracking, CRM systems, landing page builders)
• Proven track record running A/B testing programs and using data to drive optimization — strong analytical skills, comfortable in Excel/Sheets and web analytics tools, able to translate numbers into business recommendations
• Technical-enough to implement tracking tags, UTM parameters, troubleshoot pixel fires, configure form-to-CRM integrations, and file a precise ticket for an engineer
• Attention to detail in a high-volume, multi-market environment where a misplaced parameter can throw off attribution for an entire campaign — and comfort operating in a regulated space where marketing materials require layers of compliance review
• Intellectual curiosity and consumer centricity — you’re always asking “what if we tried…” and you think about the 65-year-old on the other side of the screen, not just the conversion rate
• Desired skills and experience: UI/UX sensibility (you may not be a designer, but you know when a page feels right) familiarity with SQL or Snowflake HTML/CSS literacy comfort with Google Analytics (GA4) experience with CRO tools (Optimizely, VWO, Unbounce).
Benefits:
• Employer sponsored health, dental and vision plan with low or no premium
• Generous paid time off
• $100 monthly mobile or internet stipend
• Stock options for all employees
• Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles
• Parental leave program
• 401K program
• And more....
Apply tot his job
Apply To this Job