Marketing Operations / RevOps Expert – Workflow, Automation & KPI Management
I am a Marketing Manager with a cross-functional role. My mission is to coordinate, align, and lead the marketing, digital marketing, and sales teams.
In this context, I am looking for an expert in Marketing Operations / Sales Operations / RevOps / Automation to help me structure a global workflow, centralize data, automate tasks, and track performance from lead generation to closed sales.
Context & My Role (Marketing Manager)
As a Marketing Manager, my responsibilities include:
• Collaborating and coordinating between:
• Marketing team (offers, messaging, positioning)
• Digital marketing team (ads, tracking, analytics)
• Sales team (leads, follow-up, conversions)
• Defining and tracking marketing and sales objectives
• Ensuring that every marketing action has a measurable business impact
• Monitoring:
• Marketing KPIs
• Sales KPIs
• Project performance
• Objective progression
• Identifying bottlenecks, leaks, and optimization opportunities
• Managing projects end-to-end (idea → execution → results)
My current need: a clear, automated, data-driven system that allows me to make fast, informed, and effective decisions.
Mission Objective
Build a structured and automated workflow that enables:
• Centralization of all marketing & sales data
• Real-time KPI tracking
• Strong alignment between marketing and sales
• Clear visibility on project progress and objectives
• Measurement of the real impact of marketing actions on revenue
Scope of Work
1. Workflow & Process Structuring
• Mapping the full journey:
• Lead → qualification → sales follow-up → conversion
• Defining key marketing & sales stages
• Implementing a clear and efficient workflow between teams
2. KPI & Performance Management
• Defining key KPIs such as:
• Leads volume
• Conversion rates
• CPL / CAC
• Revenue generated
• ROI per channel
• Building simple, actionable dashboards
3. Automation
• Automating repetitive tasks:
• Lead tracking
• Reporting
• Alerts
• Objective tracking
• Connecting tools (CRM, Ads platforms, Analytics, etc.)
4. Tools & Tech Stack
• Recommendation and/or implementation of tools for:
• CRM
• Tracking
• Reporting
• Project management
• Possible tools:
• HubSpot, Notion, Airtable, ClickUp, Make, Zapier, Google Sheets, GA4, Meta Ads, etc.
Profile Required
• Proven experience in:
• Marketing Operations / Sales Operations / RevOps
• Strong understanding of:
• Digital marketing
• Sales processes
• KPIs & data analysis
• Ability to:
• Structure
• Simplify
• Automate
• Explain complex systems clearly
• Business and results-oriented mindset, not theoretical
Expected Deliverables
• Documented marketing & sales workflow
• Clear KPI dashboards
• Implemented automations
• Optimization recommendations
• Scalable and evolutive system
Apply Now
Apply Now
In this context, I am looking for an expert in Marketing Operations / Sales Operations / RevOps / Automation to help me structure a global workflow, centralize data, automate tasks, and track performance from lead generation to closed sales.
Context & My Role (Marketing Manager)
As a Marketing Manager, my responsibilities include:
• Collaborating and coordinating between:
• Marketing team (offers, messaging, positioning)
• Digital marketing team (ads, tracking, analytics)
• Sales team (leads, follow-up, conversions)
• Defining and tracking marketing and sales objectives
• Ensuring that every marketing action has a measurable business impact
• Monitoring:
• Marketing KPIs
• Sales KPIs
• Project performance
• Objective progression
• Identifying bottlenecks, leaks, and optimization opportunities
• Managing projects end-to-end (idea → execution → results)
My current need: a clear, automated, data-driven system that allows me to make fast, informed, and effective decisions.
Mission Objective
Build a structured and automated workflow that enables:
• Centralization of all marketing & sales data
• Real-time KPI tracking
• Strong alignment between marketing and sales
• Clear visibility on project progress and objectives
• Measurement of the real impact of marketing actions on revenue
Scope of Work
1. Workflow & Process Structuring
• Mapping the full journey:
• Lead → qualification → sales follow-up → conversion
• Defining key marketing & sales stages
• Implementing a clear and efficient workflow between teams
2. KPI & Performance Management
• Defining key KPIs such as:
• Leads volume
• Conversion rates
• CPL / CAC
• Revenue generated
• ROI per channel
• Building simple, actionable dashboards
3. Automation
• Automating repetitive tasks:
• Lead tracking
• Reporting
• Alerts
• Objective tracking
• Connecting tools (CRM, Ads platforms, Analytics, etc.)
4. Tools & Tech Stack
• Recommendation and/or implementation of tools for:
• CRM
• Tracking
• Reporting
• Project management
• Possible tools:
• HubSpot, Notion, Airtable, ClickUp, Make, Zapier, Google Sheets, GA4, Meta Ads, etc.
Profile Required
• Proven experience in:
• Marketing Operations / Sales Operations / RevOps
• Strong understanding of:
• Digital marketing
• Sales processes
• KPIs & data analysis
• Ability to:
• Structure
• Simplify
• Automate
• Explain complex systems clearly
• Business and results-oriented mindset, not theoretical
Expected Deliverables
• Documented marketing & sales workflow
• Clear KPI dashboards
• Implemented automations
• Optimization recommendations
• Scalable and evolutive system
Apply Now
Apply Now