Marketing Operations Analyst @ JeffreyM Consulting

** This is a 12-month contract role with our tech client that has potential to extend **As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share our client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA.This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.Responsibilities Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns. Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility. Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA. Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis. Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behavior. Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes. Requirements Bachelor’s degree in Data Science, Computer Science, or a related field Minimum of 3-5 years of experience in data…

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