Marketing Media Strategy Analyst
About Ramp At Ramp, we’re rethinking how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it. Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 50,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year. Ramp’s investors include Lightspeed Venture Partners, Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies. About the Role Ramp is in a critical phase of growth, and this role is responsible for helping buy our brand awareness media, from TV and billboards to podcasts and radio, in order to help drive new customers to Ramp. You’ll work directly with an experienced marketing team, with creative, analytical, and technical resources to deliver on ambitious growth goals. You’ll also work with a world-class brand marketing team which is committed to delivering campaign themes and creative concepts that resonate with our customers. This is a key role where you will be uniquely positioned to impact Ramp’s growth by building and scaling some of the company’s fastest-growing channels. What You'll Do • Find “alpha” in a competitive environment: the under-priced assets which deliver higher impact for lower costs than the traditional media buys which everyone knows about. • Deliver strategic frameworks which inform how we allocate marketing budget among brand marketing channels, and within them. • Recommend experiments for unconventional brand marketing channels / creative strategies and work with the team to execute on those experiments. • Design a measurement framework for the effectiveness of each placement / media buy, and work with the marketing technology team to implement and monitor it on a regular basis. What You Need • You’re a master with data analysis and have an exceptional ability to draw key insights from both quantitative and qualitative data. • You have a “get things done” mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy. • You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based. • You like to build - you enjoy the process of going from problem to solution regardless of the medium. • You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message. • You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals. Nice-to-Haves • Experience in high-growth startups Benefits (for U.S.-based full-time employees) • 100% medical, dental & vision insurance coverage for you • Partially covered for your dependents • One Medical annual membership • 401k (including employer match on contributions made while employed by Ramp) • Flexible PTO • Fertility HRA (up to $5,000 per year) • WFH stipend to support your home office needs • Wellness stipend • Parental Leave • Relocation support to NYC or SF (as needed) • Pet insurance Referral Instructions If you are being referred for the role, please contact that person to apply on your behalf. Other notices Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Ramp Applicant Privacy Notice Apply tot his job