Marketing Manager - Senior Marketing Manager, Little, Brown and Company job at Hachette Book Group in New York City, NY
Title: Marketing Manager/Senior Marketing Manager, Little, Brown & Company
Location: New York, New York
Department: Marketing
Job Description:
SUMMARY:
Little, Brown, a division of Hachette Book Group, is seeking an experienced and passionate Marketing Manager/Senior Marketing Manager to join our team. This individual would market titles across the Little, Brown list, executing campaigns for nearly every category of book, from romantasy, mystery, and horror to literary fiction, cookbooks, and conversation-sparking works of nonfiction.
The role is NYC based and reports into the Director of Marketing. HBG's current hybrid working model is three days in the office per week. Title and salary commensurate with experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Work closely with authors and agents, as well as editorial and publicity, on approximately 25 book campaigns a year
Execute marketing campaigns for new hardcover titles from established and debut authors and optimize campaigns for select paperback publications
Communicate directly with authors and agents to develop, present, and execute marketing and promotional plans
Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands
Actively participates in and leads internal meetings as needed, as well as meetings with authors, agents, and sales
Incorporate insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
Manage promotion plans and budgets for each title campaign
Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
Strategize and contribute to social media and DTC email efforts for both imprints
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
BS degree in marketing, literature, or a related field
3-8+ years’ experience in marketing with a demonstrated ability to innovate, manage high-profile initiatives, and deliver results. Experience with franchise and platform authors a plus.
Fluency in key marketing concepts and tools including email, social media marketing, and digital marketing.
Experience in creating decks and presentations and presenting in front of large groups including internal meetings and with outside clients
Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
Excellent written and verbal communication skills
Proven ability to work within a fast-paced, deadline-driven environment
Proficiency in marketing research, digital/statistical analytics, and social media tracking tools
Proactive problem-solver who is collaborative, highly organized, self-motivated, goal-driven, and detail-oriented
Canva/Photoshop/InDesign experience, knowledge of video editing, WordPress, and animation programs a plus
About Little, Brown & Company
Little, Brown and Company is a division of Hachette Book Group, Inc. Founded in 1837, Little, Brown has long been recognized as a publisher dedicated to delivering fiction of the highest quality and nonfiction of lasting significance. Our backlist proudly includes an abundance of New York Times bestsellers and winners of the Nobel Prize, Pulitzer Prize, and National Book Award. Our storied list includes classics such as Little Women, Mythology, Brideshead Revisited, and The Catcher in the Rye, as well as modern classics such as Infinite Jest, The Tipping Point, The Historian, Room, Circe, and The Goldfinch. We are also the longstanding home to bestselling franchise authors such as James Patterson, Michael Connelly, Elin Hilderbrand, David Sedaris, and many others. Our wide-ranging and varied imprints include Mulholland Books; Little, Brown Spark; Voracious; and Algonquin Books.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $70,000-$85,000. Salary can vary based on a number of factors including skills, experience, and location talk with your recruiter to learn more.
Please apply with your resume AND cover letter to be considered for this position.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
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Location: New York, New York
Department: Marketing
Job Description:
SUMMARY:
Little, Brown, a division of Hachette Book Group, is seeking an experienced and passionate Marketing Manager/Senior Marketing Manager to join our team. This individual would market titles across the Little, Brown list, executing campaigns for nearly every category of book, from romantasy, mystery, and horror to literary fiction, cookbooks, and conversation-sparking works of nonfiction.
The role is NYC based and reports into the Director of Marketing. HBG's current hybrid working model is three days in the office per week. Title and salary commensurate with experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Work closely with authors and agents, as well as editorial and publicity, on approximately 25 book campaigns a year
Execute marketing campaigns for new hardcover titles from established and debut authors and optimize campaigns for select paperback publications
Communicate directly with authors and agents to develop, present, and execute marketing and promotional plans
Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands
Actively participates in and leads internal meetings as needed, as well as meetings with authors, agents, and sales
Incorporate insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
Manage promotion plans and budgets for each title campaign
Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
Strategize and contribute to social media and DTC email efforts for both imprints
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
BS degree in marketing, literature, or a related field
3-8+ years’ experience in marketing with a demonstrated ability to innovate, manage high-profile initiatives, and deliver results. Experience with franchise and platform authors a plus.
Fluency in key marketing concepts and tools including email, social media marketing, and digital marketing.
Experience in creating decks and presentations and presenting in front of large groups including internal meetings and with outside clients
Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
Excellent written and verbal communication skills
Proven ability to work within a fast-paced, deadline-driven environment
Proficiency in marketing research, digital/statistical analytics, and social media tracking tools
Proactive problem-solver who is collaborative, highly organized, self-motivated, goal-driven, and detail-oriented
Canva/Photoshop/InDesign experience, knowledge of video editing, WordPress, and animation programs a plus
About Little, Brown & Company
Little, Brown and Company is a division of Hachette Book Group, Inc. Founded in 1837, Little, Brown has long been recognized as a publisher dedicated to delivering fiction of the highest quality and nonfiction of lasting significance. Our backlist proudly includes an abundance of New York Times bestsellers and winners of the Nobel Prize, Pulitzer Prize, and National Book Award. Our storied list includes classics such as Little Women, Mythology, Brideshead Revisited, and The Catcher in the Rye, as well as modern classics such as Infinite Jest, The Tipping Point, The Historian, Room, Circe, and The Goldfinch. We are also the longstanding home to bestselling franchise authors such as James Patterson, Michael Connelly, Elin Hilderbrand, David Sedaris, and many others. Our wide-ranging and varied imprints include Mulholland Books; Little, Brown Spark; Voracious; and Algonquin Books.
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $70,000-$85,000. Salary can vary based on a number of factors including skills, experience, and location talk with your recruiter to learn more.
Please apply with your resume AND cover letter to be considered for this position.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Apply tot his job
Apply To this Job